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Marketing agency SEO727.com (+ 1-727-203-1543) announces an update to its services, offering personalized video marketing to business owners looking to increase brand awareness, reach new potential customers and increase their income. Operating out of Palm Harbor, Florida, the company serves customers throughout the Tampa-Clearwater metro area.

Its latest update keeps SEO727.com continuing its mission of providing owners with all the essential online tools they need to achieve meaningful brand growth on a budget.

Additional information is available at https://www.seo727.com

With video accounting for 80% of all web traffic, the company, through its new package, seeks to help small businesses ride this trend to become well-known in their service areas. The recently updated solution includes professionally produced videos that present customer brands in a positive light.

Recent studies show that the majority of consumers prefer to learn about a product or service by watching a video. Juxtapose this data with statistics which reveal that 92% of those who watch videos on mobile are more likely to share them with others – and the vital role video marketing can play in building brand awareness becomes clear.

Learn more on https://theprofitofperception.com

Drawing on over a decade of digital marketing experience, seasoned marketers deliver branded video solutions that make business owners an authority in their field.

Their value-based approach to video marketing helps customers quickly build relationships with their target audience by sharing educational, entertaining and informative video content.

In addition to helping business owners create brand videos, experts will deploy their proprietary distribution system, promoting brand content across multiple channels and ensuring the business achieves ubiquity.

Combined with its other services, such as local search optimization, the Palm Harbor marketing agency can obtain customer services from prospects who actively seek them online.

Interested parties are encouraged to visit the above website for a free, no-obligation audit of their online assets, including websites, social media accounts, and the like.

As a client-focused agency, the team goes above and beyond to ensure client satisfaction. They provide regular updates on the progress of each campaign, ensuring customers stay informed throughout the life of the project.

A satisfied customer said, “So I needed help with my website visibility. Steven from SEO727 showed me that it’s not just about my website, but my entire online presence. If you want to get your business noticed, I highly recommend SEO727.

For more details visit https://www.seo727.com

Marketing agency SEO727.com (+ 1-727-203-1543) announces an update to its services, offering personalized video marketing to business owners looking to increase brand awareness, reach new potential customers and increase their income. Operating out of Palm Harbor, Florida, the company serves customers throughout the Tampa-Clearwater metro area.

Palm Harbor, United States – September 10, 2021 / / –

Its latest update keeps SEO727.com continuing its mission of providing owners with all the essential online tools they need to achieve meaningful brand growth on a budget.

Additional information is available at https://www.seo727.com

With video accounting for 80% of all web traffic, the company, through its new package, seeks to help small businesses ride this trend to become well-known in their service areas. The recently updated solution includes professionally produced videos that present customer brands in a positive light.

Recent studies show that the majority of consumers prefer to learn about a product or service by watching a video. Juxtapose this data with statistics which reveal that 92% of those who watch videos on mobile are more likely to share them with others – and the vital role video marketing can play in building brand awareness becomes clear.

Learn more on https://theprofitofperception.com

Drawing on over a decade of digital marketing experience, seasoned marketers deliver branded video solutions that make business owners an authority in their field.

Their value-based approach to video marketing helps customers quickly build relationships with their target audience by sharing educational, entertaining and informative video content.

In addition to helping business owners create brand videos, experts will deploy their proprietary distribution system, promoting brand content across multiple channels and ensuring the business achieves ubiquity.

Combined with its other services, such as local search optimization, the Palm Harbor marketing agency can obtain customer services from prospects who actively seek them online.

Interested parties are encouraged to visit the above website for a free, no-obligation audit of their online assets, including websites, social media accounts and the like.

As a client-focused agency, the team goes above and beyond to ensure client satisfaction. They provide regular updates on the progress of each campaign, ensuring customers stay informed throughout the life of the project.

A satisfied customer said, “So I needed help with my website visibility. Steven from SEO727 showed me that it’s not just about my website, but my entire online presence. If you want to get your business noticed, I highly recommend SEO727.

For more details visit https://www.seo727.com

Contact information:
Name: Steven Liebroder
Email: send an email
Organization: SEO727.com
Address: 2706 US 19 Alternate Suite # 200, Palm Harbor, FL 34683, USA
Phone: + 1-727-203-1543
Website: https://www.seo727.com/

Version number: 89044925

COMTEX_393099397 / 2773 / 2021-09-10T04: 16: 06

In May 2021, Irshad from Ernakulam in Kerala invested 5,000 rupees, in what he believed to be an investment program presented to him by a friend. The program promised investors 5% to 25% returns on their investments and even rolled out an app. Irshad trusted the website after seeing the CJ Affiliate logo on it and assumed it was an affiliate marketing company as well. Affiliate marketing is a system in which a person is paid a commission by a retailer when traffic is directed to them or sales are made through the referral of the person. CJ Affiliate, based in the United States, is a well-known online advertising company.

However, on August 24, the website went missing and customer support was unresponsive. A puzzled Irshad contacted the WhatsApp affiliate marketing group but found no response. “I invested because they had the logo of a well-known affiliate marketing company on their website,” says the 23-year-old, who added he would not press charges. .

Irshad earns 5,000 rupees a month by working nine hours a day as an assistant to a chartered accountant. “I don’t have the time or the money to take care of a police case,” he says. He says he was tricked by the website’s customer service into believing that the platform even had ties to Amazon India.

In addition to claiming to have linked with major e-commerce brands, the website also used the CJ Affiliate logo to gain legitimacy with Indian investors. In fact, to celebrate the 1 lakh records on their website, the website even held a three-day celebration event on August 22 where users could ‘top up’ (invest) amounts ranging from Rs 500 to 10,000. Rs and earn Rs 50 as a reward. In September, the website was down and customer support was unresponsive.

Akanksha Sinha, a 21-year-old from Mumbai, who lost Rs 50,000 via the same investment scam, approached Mumbai Cybercrime Police with a complaint. The aspiring model, who is a social media influencer, first learned about the investment program in January through a family friend promoting it. The family friend, however, warned her not to invest huge sums of money. “The promoters would hold meetings on Zoom urging people to invest but advising people against investing large sums of money,” Akanksha explains, asking other investors who have been defrauded to file a complaint. “But a lot of people are not ready because their losses are small,” she adds.

Potential investors were also reportedly approached via WhatsApp using fake phone numbers. “These fraudsters are trying to stay under the police radar by collecting money in small amounts but in large volumes. It is also common practice among crooks to use well-known brand names to gain legitimacy, ”says Sandeep Sahoo, director of the Save Them Foundation, a team of cybersecurity researchers and criminologists investigating several scams in Canada. India.

“The numbers they use will mainly be those of people whose devices have been hacked but are not yet registered on WhatsApp,” he adds.

Read: TN man loses over Rs 1.7 lakh over fake crypto app advertised on Instagram

The SaveThem India Foundation looked at the transactions victims made through UPI payments and found that the funds were received by several companies based in Bangalore. and the directors of these companies did not file Form DIR-3 with the KYC to obtain Director Identification Numbers (DINs) for the Company Director. Most of these companies were incorporated and had been in operation for less than five months, ”he said.

Sandeep says new investors should research companies they plan to invest in and check the app’s reviews on the Google Play Store. “People should read the terms and conditions, the privacy policy and should also read the notices before investing in unfamiliar platforms. If they claim to have any links to major e-commerce websites or affiliate marketing companies, check the official websites of those companies to see if they have announced such a tie-up, ”the technician adds, while suggesting suggestions. ways to spot a scam.

It says to observe the domain extension used to register the website. “Website domain extension matters a lot, websites with .in, .io, .com, .org are certified websites hosted by domain providers like godaddy for example. But crooks use free domain extensions like .cz, .tf or .sg, these are random domains. They were supposed to give people the option to host their own websites for free, but scammers are using them for their purposes, ”Sandeep said.

It is always advisable to invest in known investment instruments such as stocks or debt funds, explains the technician. “Follow well-known investment instruments such as stocks or debt or mutual funds or even known cryptocurrencies. But any investment decision requires researching and collecting information from multiple sources before making a decision. If someone says you can make a quick buck in a short period of time, it’s probably a scam, ”he warns.

Crucial Constructs has launched a new e-commerce report. The report provides an overview of what e-commerce is and how it can be used by new businesses.

Crucial Constructs, an Austin, Texas-based company that offers digital marketing and business webinars to entrepreneurs, has launched a new report that explains e-commerce.

More information can be found by visiting https://crucialconstructs.com/what-is-e-commerce

The recent launch of “What is e-commerce?” The report is aimed at budding new entrepreneurs who want to increase their online sales. The report provides a detailed breakdown of the definition of e-commerce, how it can be used, and current trends in e-commerce.

The company explains that most businesses now use this method of selling and that e-commerce can be a cost-effective way to increase brand success. They explain how new businesses can expand their operations with online payment encryption, mobile shopping, and more.

A video is included in the report, along with tips on how to set prices, create digital products, and build a successful e-commerce brand. Readers are shown how to come up with product ideas and strategies to price them properly online.

As part of the launch, interested parties are encouraged to enroll in Crucial Constructs Academy. The academy is a free webinar. It helps entrepreneurs deepen their understanding of e-commerce and offers additional training on digital marketing, company branding, online income, and more.

A spokesperson for the company explains, “Have you ever bought something on the Internet? If the answer to this question is yes, then congratulations, my friend, you have already been active in the wonderful world of e-commerce; a world that requires no physical money to complete a transaction and sees goods delivered right to your doorstep. This report explains, in an informative and concise manner, what e-commerce is all about.

Crucial Constructs is a training resource for business owners. They are passionate about helping small and medium businesses accelerate their success, increase sales and conversions, and increase their online presence. They provide a range of free learning guides and their signature training program is the Crucial Constructs Academy.

For more information on Crucial Constructs and the launch of their new report that explains Ecommerce, visit https://crucialconstructs.com/what-is-e-commerce

Radio promotes brand improvement and business-to-business sales

Some of the most successful AM / FM radio and podcast advertisers are business-to-business (B2B) brands. Extensive use of AM / FM radio by a major B2B brand dramatically increases brand awareness, brand awareness, purchase intent and advertising recall. This week’s Westwood One blog describes how AM / FM radio is driving brand growth and sales effect for B2B brands using several case studies.

• Successful B2B AM / FM Radio Campaigns Use More Than News / Talk Stations: Although News / Talk is a powerful format, studies show that business decision makers listen to a wide variety of AM / FM radio programming formats. A series of MARU / Matchbox studies found that makers of a broad category of B2B brands listen to a wide range of AM / FM radio programming formats.
• Spontaneous awareness increased by + 35% and brand awareness increased by +33%. Average brand perception increased by + 25%.
• Extensive use of AM / FM radio by a major B2B brand dramatically increased brand awareness, brand awareness, purchase intention and advertising retention: spontaneous awareness increased by 35% and brand awareness increased by 33%. Average brand perception increased by + 25%.
• A software company used AM / FM radio to reach those who make or influence decisions about their company’s HR software: Another MARU / Matchbox study found that HR software decision-makers frequently listen to a wide variety of formats. AM / FM radio programming, + 13% more AM / FM radio formats than the average frequent listener.
• AM / FM radio worked for software company HR: A study on the effects of the MARU / Matchbox before / after campaign found that AM / FM radio improved measures of brand equity. Spontaneous awareness increased by + 50%. Usage increased by + 26%. Average brand perception increased by + 29%.
• Strong impact on the power of AM / FM radio listeners for a construction equipment rental company: A MARU / Matchbox study of construction equipment decision makers found that those who were extremely likely to buy or to rent equipment for their business in the next year were + 12% more likely to be heavy listeners of AM / FM radio.
• CDW, a Computer Hardware and Services Company, Uses Westwood One’s NFL and NCAA March Madness Broadcasts to Reach IT Decision Makers: A Series of Nielsen Studies Over Five Years Finds Westwood One’s NFL Audience achieved a high concentration of IT influencers. Studies also found that half of all March Madness AM / FM radio listeners are IT influencers involved in purchasing decisions.
• An enterprise software brand used AM / FM radio to successfully reach small business owners and decision makers: A recent study of small business software makers (up to 100 employees) conducted by Hanover Research found revealed that Rock-based AM / FM radio programming formats with Top 40 and News / Talk generate the greatest reach among decision makers.

Blu Sizzle (+ 1-435-237-0072) has launched an updated local lead generation service for customers in St George, Utah. They focus on securing more inbound leads for small or medium businesses with effective and measurable results.

A recently updated local website optimization service has been launched by Blu Sizzle. The St George, Utah-based agency offers cutting-edge marketing services designed to help businesses improve their Google rankings and brand awareness.

You will find more information on: https://blusizzle.com

As part of the service update, the team offers a unique personalized local marketing report service. Customers simply enter their details in the form provided, and an expert from the team will respond with personalized information and advice.

This can form the basis of an individual marketing campaign designed to achieve the best results. Blu Sizzle will verify every element of the company’s website using advanced reporting tools, and this will highlight any areas lacking in attention or detail.

Businesses can use this report to better understand why their competitors rank better in local search results. Once the potential issues are identified, Blu Sizzle can begin its optimization work.

Their expert service is focused on local marketing, improving customer awareness and implementing proven brand growth solutions. Blu Sizzle has studied the most effective methodologies to rank higher and knows how to apply advanced marketing solutions for more lead generation and better visibility.

One of the main benefits of working with a local marketing agency is that they can analyze campaigns and make sure they run in the most engaging way. Detailed analytics ensure content performance is tuned for the best results, and customers can benefit from predictable inbound lead generation and higher conversion rates.

Blu Sizzle offers customers a more affordable route to brand growth, helping small, local businesses to compete with their larger competitors. They can create quotes, maintain a quality link building campaign, and personalize content for maximum reach and impact.

A recent client said, “Two things jump out at me: first the strategies and having someone on the Blu Sizzle team that I can talk to. Second, the traffic Blu Sizzle sends to us is incredible.

Full details of the updated service are available at: https://blusizzle.com

Marketing your business with social media requires smart thinking about how to use this technology to better serve your goals. Many businesses miss the most important step in their overall strategy to increase sales: creating a consistent and reliable online presence. Social media sites like Facebook, Twitter, YouTube, and Myspace are all buzzwords in the networking world today.

But few business owners understand the simple yet powerful truth about these sites – that they work hard for you. And they can’t work for you if you don’t know how to harness their full potential.

Reasons to use social media marketing for your business:

There are many reasons to use social media marketing to improve your business. One is the fact that it works. Social networking sites are now one of the most visited sites by Internet users. And those who visit them have a very high opinion of the businesses they frequent, even if they only use the site for social purposes.

If your business has a strong social media presence, it can translate into higher profits as customers will feel more comfortable spending money with your business because they believe you are a business. renowned and valuable.

Benefits of marketing your business with social media:

• A great benefit of marketing your business with social media is that it leverages your audience’s ability to share and distribute content.

• Social media gives your audience the power to tell their story – and you the chance to hear it. Content is one of the most powerful ways to get people to engage with you online.

• If you can provide useful and entertaining content and then engage your audience, you can gain loyal followers, fans and subscribers who will drive targeted traffic to your website.

• When you post great content, you bond with your audience. Since they feel like they know you, they will want to come back to your website to learn more about you and the products and services you offer.

It is one of the most powerful ways to use social media to promote your business. As your audience returns to your site, it will likely stay there long enough to develop a relationship with your business.

• Good quality content will keep your audience engaged with your content and they will be likely to share your content with their social network. They may even recommend your content to others, which can lead to a significant increase in traffic to your site. It is one of the most important ways to use content marketing to improve your business.

• Along with making sure that you engage your audience, you also need to make sure that your social media platform offers users tools to easily share your content. One of these tools is a blog roll, which allows users to track the distribution of their blogs across the network. This allows you to see how popular your brand is and helps you understand how you can improve your own content and get noticed by your audience.

• Another crucial aspect of effective social media is the ability to easily and quickly distribute press releases, which allow you to announce new products and services. By posting these ads on your social media pages, you can also attract interested parties who can help spread the word.

Key elements to make a social media strategy

There are a few key elements to getting the most out of your social media strategy to promote your products and services.

• The first thing you need to do is be prepared to embrace the idea that your audience is interactive. You can’t assume that your business will develop a customer base based on providing great content and having an easy-to-use interface. If you don’t actively engage your audience, you won’t be able to gain their trust. But if you provide a service that your target audience needs, people will likely tell others about it.

• The second element of using content marketing strategies effectively for your business is to update your content regularly. Remember, people come to your websites to learn about new products and services, not to learn more about your corporate identity or the type of pizza you serve.

• If you want them to come back, you need to continually update your content, so that your customers feel connected to your business and the products and services you provide.

• You can also get the most out of social media by posting any promotional videos you have available, as well as any press releases you wrote for marketing purposes.

How content marketing works for your landscaping business:

Content marketing for your Georgetown Tx landscaping business is important in promoting your brand and increasing awareness of your services. The most effective content strategies focus on creating content-rich articles that engage your readers and provide useful information about your services.

A well-written and unique article is the most important facet of your content marketing campaign. Let’s take a look at three ways you can use content to promote your landscaping business.

The first step in content marketing is to write a blog or article on your website with related information about your services and products. This will attract your readers, make them want to know more, and ultimately make them stop on your site. Blogging is an easy way to get started with this strategy.

Here are some tips for creating the perfect blog posts:

• When you have your content in place, you need a way to distribute it. There are many different formats you can use to share your content, including articles, images, videos, and social networking sites like Facebook.

• Be careful not to overload your website with your content – make sure it’s easy to read and find information. A good tactic is to give readers a taste of your content without overwhelming them with too much information.

• Content marketing works best when used in conjunction with other marketing strategies. For example, give your phone number to your potential customers so that they can contact you directly.

• You can also include a map or other type of referral on your website that your potential customers can reach. Another idea is to submit press releases about your business to local publications. These forms of advertising allow readers to submit their contact information, as well as a link to your website.
• One of the biggest mistakes people make when it comes to content is the keyword stuffing that is typically associated with content. Keyword stuffing will lower your website’s ranking in search engines.

• You want your website to rank as high as possible in the search engine results. Search engine optimization, or SEO, involves the use of targeted keywords. For this reason, it’s crucial to remember not to overdo your keywords – your website should have a natural flow of keywords without too much repetition.

• Whether you are marketing your business online or offline, it is important to have a marketing strategy. Content marketing can be one of the most effective tools you can use to strengthen your internet presence and build a strong customer base.

• While you may not see immediate results from submitting articles, taking the time to write unique content will help you achieve long term success. By marketing your business online, you open doors to new potential customers while providing a way to stay in touch with current customers.

Posted on June 29, 2021

Over the past decade, the business world has undergone major changes in the way people work and communicate. Relying almost exclusively on digital technology, last year’s pandemic demonstrated just how offsite activities remote work can help a business thrive during tough times. With this in mind, cloud-based systems for data sharing and communication have quickly become an industry standard. Nowhere is this more evident than in the cutting edge cloud-based customer service application.

As noted, the recent pandemic and its shelter-in-place mandates have forced businesses of all sizes and industries to revamp their daily workflow methods. However, customer satisfaction remained the priority. The use of cloud customer service platforms has become a key enabler for ensuring customer satisfaction, as well as demonstrating a commitment to quality service. Here, we’ll take a look at the basics of cloud customer service and the benefits such a solution can bring to your business.

How cloud customer service works

Simply put, cloud customer service is the use of virtual call center software for communications between a business and its customers. With a virtual call center In place, this business depends on industrial-grade contact center software hosted through an online cloud. This practice allows the company to manage its customer service completely offsite, allowing virtual call center employees to monitor both incoming and outgoing calls from a home workstation. Without a loss of quality in customer support communication, callers don’t know that their entire customer experience is being conducted by a remote call center agent. In fact, a virtual call center can increase a company’s customer service hours of operation.

In order for a business to successfully integrate remote call center solutions into its daily protocols, there are a few important things to consider. For example, all employees of virtual call centers must have the right equipment capable of communicating quickly and multiple phone lines. Likewise, a powerful cloud solution is essential for the call center agent to retrieve customer history, as well as important shared data from corporate headquarters. However, if all of these prerequisites are met, a cloud customer support solution can save any business time and money, with the potential for even stronger customer engagement.

The future of virtual call center solutions

A cloud-based call center solution has many advantages. By moving to a cloud platform, a business no longer pays for the maintenance and operation of on-premises servers. Likewise, moving all customer service offsite reduces the need for physical office space. With a reputable call center platform integrated into the workflow, all customer service representatives have the flexibility to work from a home office. Although cloud communication solutions have already been used successfully by large enterprises, virtual call centers are particularly suited for small business operations. A virtual call center allows small entities such as startups to expand their customer support options.

Besides the many financial benefits, virtual call centers allow companies to extend their customer support hours, as well as increase the size of the customer service workforce. By allowing agents in remote call centers to work on a rotating schedule, after-sales service can now operate around the clock, which is one of the greatest assets for successful customer satisfaction.

Additionally, integrating a cloud-based call center can help pave the way for other cloud solutions. As many companies are starting to offer their team members offsite options, cloud solutions are also great for data sharing, as well as virtual desktop platforms. A virtual data room platform used in conjunction with cloud customer support can allow a business to conduct all customer and customer communications entirely off-site.

Brand Capital, a leading local creative agency in the United Arab Emirates, recently partnered with CSR Al Ahli Group, which supports Arab youth and women through social entrepreneurship programs around the world.

Brand Capital will support social entrepreneurs with all of their creative, media, digital and design needs to help solve the Middle East’s most pressing social issues through innovative solutions.

Ahmed Samy, founder of Tappeto, noticed the unique talent of women in a rural Egyptian village to create rugs. Bearing witness to this and from a small warehouse in the village, Tappeto was born to support and empower women to showcase their work. More than 50 women work in Tappet today, which guarantees a good standard of living for families living in the village.

The CSR division of the Al Ahli group aims to develop Arab and global youth by strengthening their skills, broadening their visibility and promoting the empowerment of women. Through strategic partnerships with governmental and non-governmental organizations, the CSR division helps develop entrepreneurial skills and social enterprises to positively change lives and create the business leaders of tomorrow.

During its 13 years of activity, it has expanded its operations from the United Arab Emirates to 15 other countries, from France to Palestine, with a number of different initiatives including the World Youth Forum, Women For Business and Business 4 A Cause.

Brand Capital includes a team of imaginative creatives who offer a dedicated and tailored approach to meet the needs of each client. With a large portfolio of clients from the United States to Saudi Arabia, Brand Capital is confident it has the platform to take its corporate social responsibility to the next level, according to a company statement.

Dina Ibellini, Managing Partner of Brand Capital said: “At Brand Capital we have always tried to make a positive difference in the world around us by embracing innovation and being environmentally conscious. Our work goes beyond helping brands with their design and communications, and we need to use our creative ideas for positive change to improve people’s lives.

Thanks to their shared philosophy and creative energy, Brand Capital and CSR Al Ahli Group have created new opportunities in the United Arab Emirates for Egyptian social entrepreneurship start-up, “Tappeto”, which empowers local communities through economic inclusion and development of indigenous women. Hotels like VIDA and Movenpick have already expressed interest in supporting and showcasing Tappeto’s collection of rugs and kilims to promote local Egyptian manufacturers.

Other upcoming social initiatives of the CSR Al Ahli group include ‘Jar Edu’ which offers English lessons to children in Jordan through interactive learning and games, ‘Green Track’ aimed at reducing the problem of children. waste and create more jobs in Lebanon, and “Food Blessed” which won first place in the CSR In Action program in Lebanon, an initiative to fight hunger led by volunteers passionate about fighting hunger in Lebanon . – TradeArabia News Service

Greenpeace’s recent campaign against Australia’s largest power producer, AGL Energy, led the energy company to sue Greenpeace on Wednesday. The case arises out of ALG’s claim that Greenpeace’s use of the AGL logo in a parody violates copyright and trademark laws.

A recent Greenpeace online campaign described AGL as Australia’s “biggest climate polluter” with the slogan “AGL – Australia’s Greatest Liability,” the Associated Press reported. Greenpeace Australia Pacific has accused AGL of “greenwashing” by presenting itself as a leading investor in renewable energy. AGL mainly produces electricity from coal.

Under Australian trademark laws, logos can be used for satire, parody and criticism, which Greenpeace says allowed it to use the AGL logo for the campaign.

AGL argued in return that Greenpeace was damaging the reputation and public image of the company.

“AGL is not trying to stifle public debate. What it is trying to do is protect itself, protect its intellectual property rights,” said AGL lawyer Megan Evetts.

For more Associated Press reporting, see below.

Greenpeace lawyer Katrina Bullock said the lawsuit was an example of a “fossil fuel” company using the law to try “to intimidate its critics.”

AGL unsuccessfully sought an interim court order in early May that would have forced Greenpeace to stop using the logo.

Evetts told the court there was “clear intent to damage the brand” through the Greenpeace campaign. The court must decide whether Greenpeace owes AGL damages, she said.

Greenpeace attorney Neil Murray told the court the campaign did not break the law because it did not use the AGL trademark in a commercial context and its motives were “pure”.

“Running the campaign to get people to criticize AGL for continuing to mine coal until 2048 in the hope that this criticism will put pressure on AGL to change is a legitimate aim: to start a debate public for a beneficial cause, ”Murray said. . “To punish a charity for doing this would be unfair.”

AGL acknowledged in its last annual report that it is Australia’s largest greenhouse gas emitter and intends to continue generating electricity by burning coal until 2048, Murray said. .

“This is not a game invented by Greenpeace. It is a serious problem, the dynamic of which is recognized by AGL in its own documents,” Murray said.

The campaign aimed to end Australia’s dependence on coal-fired electricity by 2030, as recommended by the Intergovernmental Panel on Climate Change.

“This is not… a free bashing exercise from AGL, it is not about trying to inflict maximum harm on them,” Murray said. “This is a socially responsible campaign addressed to a very specific issue based on international research.”

AGL’s attorney, John Hennessy, said the campaign involved “bulk reproduction of the logo” and could not be considered satirical.

Greenpeace activist Glenn Walker described the modified AGL logo used in his campaign as a parody.

Asked by Hennessy, Walker denied that the purpose of the campaign was to persuade AGL to change its policy through a loss of customers.

Walker said Greenpeace advised AGL customers to write posts on social media pages, send emails to AGL’s chief executive and phone the AGL customer service center to do so. share their concerns about the company’s climate policy.

“We have been very clear in our communication with all of AGL’s clients that we would actually prefer them to engage with the company because we think it has a bigger impact in this campaign,” Walker said. .

Walker did not accept Hennessy’s proposition that Greenpeace viewed AGL as a “bad guy.”

“We see them as a temporary villain,” Walker said. “Because a lot of the companies that we are targeting in our campaign end up being very good business players and we commend them for that. “

“Ultimately, the goal of the campaign is to get them to shut down their coal-fired power plants and become a leader in renewable energy,” he added.

Australia’s Clean Energy Regulator confirms that AGL is the country’s largest greenhouse gas polluter, accounting for 8% of the country’s total emissions.

Judge Stephen Burley said at the end of the day-long hearing that he would deliver his verdict at a later date.