XFL sued by company founded by top female athletes for trademark infringement

A media and commerce company founded by four top athletes sued the XFL this week for trademark infringement, seeking to ban the league from using the logo and branding it unveiled in April ahead of its return to the field in 2023.

Togethxr – founded by basketball player Sue Bird, footballer Alex Morgan, swimmer Simone Manuel and snowboarder Chloe Kim – also accused the XFL of unfair competition and misnaming. It is also seeking to capture XFL profits for use of the logo since April, as well as remedial publicity costs and damage to the Togethxr brand.

“Without Togethxr’s permission or endorsement, XFL Properties has attempted to revive its image with a mark that appropriates the styling and mimics the mark originally adopted and carefully constructed by Togethxr.”

In a statement provided Friday to ESPN, Togethxr said it sent the XFL a cease and desist notice in April and added, “Our co-founders have worked hard to build a platform that elevates and centers women. through sport and culture. We are a brand where representation, diversity, inclusivity and equality are the norm, and while we commend the XFL on its move towards greater inclusion, we do not believe that it should come at the expense of TOGETHXR branding the XFL for reasonable resolution.”

The XFL did not respond to a request for comment. The lawsuit was filed Wednesday in the U.S. District Court for the Central District of California.

ESPN reporters Paula Lavigne and Michael Rothstein contributed to this report.

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