ViiV Fitness and ViiV Healthcare Reach Trademark Dispute Agreement | News

ViiV Healthcare and ViiV Fitness have reached an agreement regarding their trademark dispute involving their similar names and a potentially confusing overlap in the marketplace.

ORLANDO, Florida., April 27, 2022 /PRNewswire-PRWeb/ — ViiV Healthcare and ViiV Fitness have reached a settlement regarding their trademark dispute involving their similar names and a potentially confusing overlap in the marketplace.

ViiV Health is a pharmaceutical company that focuses exclusively on HIV treatment and prevention drugs. ViiV Healthcare was established in 2009 as a joint venture by Pfizer and GlaxoSmithKline, with Shionogi joining in 2012.

ViiV Fitness was established in 2016 as a manufacturer of specialized isometric strength training equipment. The ViiV-Rx Isometric Strength Machine was created by ViiV Fitness in 2017 and is used by wellness professionals primarily for seniors concerned about weakened bones (osteopenia and osteoporosis – more common in women under 18). over 45).

Although the terms of the agreement remain confidential, ViiV Fitness has agreed to change its name to viii Fitness and changing its logo to reflect the new company name. ViiV Healthcare has agreed to waive any further claims against the new company and new brand viiiv Fitness.

“viiiv Fitness Enterprises LLC will only be changing the company name. All of our existing customers will still be fully supported and all warranties will be transferred to the new company. “amicable and we can now move forward. The best news for our existing customers is that since our equipment will have the new logo in the future, current owners of ViiV Fitness equipment now have collectibles,” said declared Rob Schweitzerowner of ViiV Fitness and inventor of the isometric exercise equipment the company manufactures.

Media Contact

Rob Schweitzerviiiv Fitness Enterprises LLC, 1-407-887-8448, [email protected]

SOURCE viii Fitness Enterprises LLC

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