Trademark events show strong momentum and help businesses
San Francisco, April 22, 2022 (GLOBE NEWSWIRE) — Trademark, a full-service creative agency that produces stunning events for B2B businesses, showcased business momentum and customer growth driven by demand of hybrid and virtual broadcast-quality events, followed by a resurgence of in-person events as social distancing restrictions ease.
When the global pandemic hit, in-person events all but stopped. Rather than pull out or downsize, Trademark took the opportunity to move the events industry in new directions. It quickly pivoted its offerings to expand its virtual and hybrid capabilities and multiplied its customer base.
- The company had already made its mark helping businesses create jaw-dropping experiences and immersive interactions through in-person events, but it has expertly applied new technologies, services and new mindsets to create equally successful virtual and hybrid events in new and creative ways.
- Trademark’s leadership team drew inspiration from its long history in broadcast and film to break the mold of virtual events that simply streamed live event content and built a whole new caliber of multi-dimensional media events. high quality that engaged and delighted audiences.
- The company has also conducted extensive research to verify and leverage advanced virtual event platforms, and established new partnerships to set the bar for hybrid and virtual events.
- Over the past year, Trademark has also invested heavily in training internal team members, expanding the team with new hires and building new content departments. These steps have enabled Trademark to become one of the leading event companies for creating groundbreaking immersive content that can flow seamlessly from in-person, hybrid and virtual formats that inspire and engage audiences.
Customer growth: Trademark blog grew its brand name customer base by 50%, signing new clients such as Appian, Pennymac, LiveRamp, Everlaw, BEMER Group and Webflow. Trademark also expanded existing relationships with long-time customers including Adobe, Slack and ZEISS. Trademark has produced several corporate events for Appian, including international virtual events in Australia, EMEA, and Asia Pacific. Trademark has also expanded its partner ecosystem by partnering with MeetingPlay, the leading provider of technology solutions for in-person, virtual and hybrid events.
Commitment to Diversity and Inclusion: Reflecting Trademark’s ongoing commitment to excellence and diversity, co-founder and co-CEO Elle Chan has joined a group of women leaders and entrepreneurs within the chief organization, which provides a network of people facing challenges. similar challenges and build businesses that will mark their lives. communities, industries and the world.
Industry Recognition: Underscoring Trademark’s momentum, the company has received industry accolades for outstanding work with clients, including an Event Marketer ExAward for its work on Adobe’s annual conference, Adobe MAX. Trademark helped Adobe turn the annual conference into a purely digital experience, with “Adobe Art Walks,” a virtual walk through the streets of six cities around the world to showcase the significant works of some of the most diverse and inspiring street artists. popular in the world. The event garnered over 21 million video views across all channels, over 2.2 million visits to the event site and over 50 million social interactions. Months later, the project is still delivering results through on-demand views and social sharing.
“Since the global pandemic hit, the way people interact with brands has changed dramatically. Through the ebbs and flows from in-person to fully virtual and everywhere in between, corporate events have taken on even greater importance as critical elements of the marketing mix and customer experience,” said said Elle Chan, co-founder and co-CEO of Trademark. “While the anatomy of these events will continue to change, the need for creativity, audience engagement and human interaction remains constant. Through longstanding relationships with our customers, partners and employees, we have been able to deepen which will engage audiences in our new world, and we’re excited to see what the next act has in store for us.
About the brand
Trademark is a full-service creative agency that has been producing virtual events since 1998. We design experiences to connect and engage your audience by focusing on exactly what matters: intentional design with highly engaging virtual components that dramatically grow your audience and converting your customers. For more information, visit www.wearetrademark.com or follow us on Twitter @TrademarkEvents or on LinkedIn.