The Forgotten But Crucial Elements of a Memorable Business Brand
The iconic half-bitten apple of Apple products.
McDonald’s giant loopy yellow M.
The elegant intertwined Cs of Chanel.
Starbucks Green Mermaid Lady.
The bunny profile wearing a Playboy bow tie.
Some brand logos hold a unique place in our memories. If you consider the average UK business to be willing to pay up to £2,000 simply for logo designit becomes clear that a logo can make or break a brand.
Paul Randthe creator of the famous IBM and UPS logo, shares his point of view.
“A logo is an instrument of pride and should be shown in its best light. If in the field of communications, “the image is king”, the essence of this image, the logo, is the jewel in its crown.
However, this does not mean that the logo is the only identity of your brand. The logo will act as an identifiable visual. But there’s more to your company’s brand. Indeed, there are so many elements to building your brand that it can be easy to forget what’s really important, especially when you have more pressing concerns, like attracting new customers or increasing production of your new range of products. What is your brand made of?
A unique and meaningful business name
A unique business name is the foundation of your brand. There are many aspects to consider when selecting one, but the most important are spelling and length. The name should be easy enough to spell so people can find you in their search engine or on social media. It should also be one word or a short phrase so it doesn’t get too complicated or confusing. These two things will make your business easy for customers to find and never forget!
Meaning is another aspect you want to put on the must-have list. A name that makes sense has a specific advantage: it is much easier to establish. Ideally, when you’re starting a brand new business, you want a name that resonates with people from day one. To do this, the business name should embody your service or industry, ensuring that your target audience can easily remember it.
Finally, the hardest part of naming your brand is making sure the name is always available. This is precisely why it is important to reserve a business name as soon as you have found the ideal combination of uniqueness and meaning.
Organic Visibility – Search Engine Optimization (SEO)
A good name and logo are a fantastic start, but if you can’t get your audience to know them, people will never remember your brand. This is precisely why your presence in search engine results is essential for the brand. A mark that is not visible does not survive. Therefore, invest in your SEO strategy once you are ready to launch your business, your business will serve two crucial branding purposes:
- Ensure visibility for the right audience group
- Defining the brand by choosing keywords
With search engines like Google and Bing driving how people find your business, targeting these engines is essential. Luckily, there are a few things you can do to drive your brand forward through SEO. If you want your brand to rank higher in search results for specific search terms, you will need to carefully select the right keywords and phrases that convey your brand values.
You can also submit your website URL to directories and blogs with high credibility ratings while avoiding the trap of appearing all over the place. Selecting your keywords, directories, and content generation for brand SEO means intentionally omitting popular and trending aspects that don’t reflect your brand identity.
An engaging and accessible presence on social networks
Social media is an element that many companies forget to do well. Although using social media can be overwhelming, having an engaging online presence is essential in today’s world. You need to have a strong online presence because that’s where your customers will find you and it’s important that they know they can interact with you.
The best brands are those that accessible and responsive to their customers. Customers want to feel like they’re having an authentic conversation with your brand on social media, which is why it’s important to use social media for all the good it can do. People love interacting with brands on social media because it makes them feel like you care about what they have to say.
This is particularly useful when something is wrong – customers appreciate being notified of changes or updates in a timely manner, so if there is a problem with an order, for example, your customer service team should be ready and willing to help solve problems as soon as possible. as soon as possible.
Consistent brand voice across all platforms
Consistent branding is vital for any business, and it’s so easy to do. Take your logo, for example. It should be used in all your marketing materials, on your website, on your packaging and on product labels.
It’s equally important to make sure the way you talk about your business is consistent across social media posts, email newsletters and more. Your company voice is part of your brand and defines the elements of your identity. Disparities between platforms can lead not only to confusion but also to rejection. Customers are looking for authentic brands they can trust.
Therefore, if your tone of voice constantly varies depending on the platform you use, it hurts the authenticity of your brand and the trust that the public has in you.
What is a brand? For businesses, branding may seem like nothing more than a good logo design. In fact, every aspect of your business process is your brand. But when it comes to customers, people will remember your name, digital presence, and voice first.
Don’t let that fool you, though. Your branding efforts should continue and also include the overall customer experience, such as designing quality products and services, providing quality support, and making customers feel valued. Yet your first priority when building a brand is to make sure you have everything ready to impress your non-buying audience as well, hence the role of SEO, business naming, social media and brand building. voice.