The Creators of Great British Bake Off ‘Hollywood Handshake’ for Product Line

  • bang showbiz
  • January 11, 2022

Paul Hollywood is a judge on the show alongside Prue Leith

‘Great British Bake Off’ creators Love Productions are said to have trademarked Paul Hollywood’s coveted ‘Hollywood handshake’ for a range of merchandise

The bosses of “Great British Bake Off” would have registered the trademark of the “Hollywood handshake” of Paul Hollywood.

The creators of the hit show Channel 4 are looking to create a line of merchandise – which could include children’s toys, clothing, kitchenware and more – based on the judge’s coveted move.

A source told The Sun newspaper’s TV Biz column: “This is not only a reflection of Paul’s continued popularity, but the continuing success story of the ‘Bake Off’.

“It was launched in 2010, but 12 years later it’s still going strong and the creators, Love Productions, are still growing the group.

“It’s just another ingenious offshoot that is sure to appeal to fans of the show and Paul’s army of fans.”

The new brand will allow them to use the handshake on a range of products spanning everything from kitchen knives, video games and food processors to skateboards, paper towels, oven mitts and underwear.

Meanwhile, last month it was revealed that Channel 4 has struck a new deal with Love Productions to retain the rights to the competing series – which they took from the BBC in 2016 – until 2024.

Ian Katz, Director of Content, Channel 4, said: “We are delighted that Channel 4 continues to deliver the unique combination of warmth, humor and soggy backgrounds of ‘Bake Off’ for years to come.

“‘Bake Off’ is all about optimism, celebrating eccentricity and bringing the nation together, precisely what a Public Channel 4 is here to do.”

Richard McKerrow, Managing Director of Love Productions, added: “We are delighted to have extended ‘Bake Off’ to Channel 4 for three years.

“Love Productions’ long-term commitment with Channel 4 exemplifies a deep, warm and mutual respect and partnership that allows us to bring Bake Off to the widest possible audience. “

The new deal also includes spinoff shows, including “Junior Bake Off” and “Bake Off: An Extra Slice,” as well as “The Great Pottery Throw Down,” also produced by Love Productions.

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