Shaquille O’Neal’s trademark management prevents his son Shaqir from applying for a trademark

NBA legend Shaquille O’NealAuthentic Brands Group has arrested its youngest son Chaqir to file his own name and likeness. The 19-year-old basketball player for the Texas Southern University Tigers aspires to take his first steps into business ventures like his father, but has been blocked by his father’s business.

On July 15, ABG filed a Notice of Objection against Shaqir’s request, which means Shaq’s holding company filed a lawsuit that essentially blocks his son’s trademark registration because their names are so similar it would cause confusion.

It’s a shock considering that Shaq is the second largest shareholder of Authentic Brands Group, said ESPN. Shaqir is represented by Mine O Mine LLC.

“Applicant’s mark is the same or a close approximation to the Shaq marks and Applicant’s mark is confusingly similar to the opponent’s Shaq marks in sight, sound and commercial impression,” reads the statement. ‘notice.

He goes on to say, “The Shaq marks are famous, and they were so long before the plaintiff filed the opposing applications, which were filed on an intent-to-use basis.”

If the filing is implemented, Shaqir is expected to withdraw its claim.

Although there is speculation that the O’Neals may be butting heads, the lawyer Josh Gerbenhelps clear things up by pointing out that the blockage is due to prior friction from the management companies themselves.

“So how is this case likely to unfold?” writes the lawyer. “This should be settled without any trial. In fact, I’m shocked he went this far. There’s almost no excuse for two companies that Shaq is involved with to end up in a legal case against each other.

While O’Neal’s men have made no public statement regarding the case, Gerben says “Shaqir now has 40 days to file his response.”

Most likely, the case will be settled out of court.

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