RealityOS branding hints at Apple’s AR/VR headset
Earlier this year, a few developers found references to a platform named “RealityOS” in App Store logs. This, of course, has corroborated several rumors that Apple is working on a new mixed reality headset. Now, thanks to a brand new “RealityOS”, we may have a hint that this new AR/VR headset from Apple is indeed coming soon.
As discovered by Parker Ortolani, an unknown company called Realityo Systems LLC has registered the trademark “RealityOS” with the United States Patent and Trademark Office (USPTO). The trademark was filed on December 8, 2021 for categories such as “peripherals”, “software” and, most importantly, “portable computer hardware”.
While this may be the mark of a random company, there is evidence that links this specific mark to Apple.
Apple’s front companies
Since Apple is all about secrecy, it has a few front companies it uses to register trademarks and patents for unreleased products – so they won’t be tied directly to Apple in the event of a leak.
For example, one of Apple’s front companies is “Yosemite Research LLC”, which Apple uses to register macOS names like Yosemite and Big Sur. Last year, this company registered the “Monterey” trademark a few days before WWDC 2021, and it turned out that Monterey was the official name of macOS 12.
And here’s the best part. Yosemite Research LLC and Realityo Systems LLC are both registered at the same address, which points to “Corporation Trust Center” – a genuine company that provides branded services of which Apple is a customer.
But if that’s not enough for you, there’s even more evidence that links “RealityOS” to Apple.
Logo and deadline “RealityOS”
As soon as Ortolani shared his findings, some Twitter users noticed that the same company has registered a trademark for “RealityOS” in other countries like Uganda and Uruguay. 9to5Mac independently confirmed that Realityo Systems LLC submitted the trademark application in Brazil in December last year and there was an update to the application on May 10, 2022.
Some of these marks were submitted with a logo using Apple San Francisco’s proprietary typography. At the same time, the RealityOS brand has June 8, 2022 as its “international filing” deadline with the USPTO. It’s only two days after WWDC. The filings also lack “proof of use”, which supports the fact that realityOS is tied to an unreleased product.
What is Reality OS?
RealityOS is likely the name of Apple’s new operating system created for the company’s upcoming AR/VR devices. Apple is rumored to be working on two new devices: a pair of AR glasses and a mixed reality headset.
Although the AR glasses project is still in development, a recent Bloomberg report revealed that Apple executives recently presented the new AR/VR headset to the company’s board of directors. This suggests the product could be announced as early as WWDC 2022 next week.
We’re not sure Apple will unveil its new headphones in June, but it looks like the company is gearing up for a big announcement very soon.
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