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https://www.youtube.com/watch?v=eA7D4_qU9jo

The creative options for designing a brand are virtually limitless in the digital age. So, it’s a shock that one company’s brand should look exactly like another’s clone given that fact.

The Boring Company is a tunneling and infrastructure drilling company founded in 2017 by Tesla CEO Elon Musk, who, one day caught in traffic jams, wondered if he could avoid all of this by traveling underground. .

“The Morning Show” is an upcoming series that will debut this fall on Apple’s new TV Plus streaming service. It is Apple’s first major TV show and stars Steve Carell, Jennifer Aniston, and Reese Witherspoon as morning show hosts battling their personal and professional demons.

Nothing in common with these two except their logos.

The first trailer for “The Morning Show“Posted Monday describing the show’s new brand immediately put social media into turmoil. The brand“ The Morning Show ”bears an eerie resemblance in design to The Boring Company brand that debuted two years ago.

“The Morning Show” is a new series coming to Apple TV Plus + this fall. Photo: Apple TV +

The arrangement of the three words of each mark is similar. The shaded letter “O” is also similar. The rectangular shape of the design is also the same.

How is it possible? And had any of the graphic designers who designed The Boring Company’s logo never heard of Musk’s tunnel business?

In its official US patent and Filing trademarks with the Trademark Office, The Boring Company has defined its brand as follows:

“Color is not claimed as a feature of the mark. The mark consists of the words “THE BORING COMPANY” in black and white. The article “THE” appears at the top left of the term “DRILLING” and the term “COMPANY” appears at the bottom right. The vowel “O” in “BORING” is shaded. “

Boring Company signage is displayed at the tunnel entrance prior to a Boring Company Hawthorne Test Tunnel Unveiling Event December 18, 2018 in Hawthorne, Calif. Musk’s Boring Company to implement two high-speed underground tunnel projects connecting Baltimore and Washington, DC Photo: Getty Images / Robyn Beck

In its defense, Always Smiling Productions, Inc. (the production company making “The Morning Show”) said it filed a standard character mark for the show’s name in February 2019. This mark, however, only covered the words and don t include all the design elements.

Musk and Apple have yet to comment on this impending controversy.

You can watch the full trailer for “The Morning Show” below.

June 17, 2019

Spanish accessories company logo similar to the city of Calgary

They say imitation is the sincerest form of flattery, but the city of Calgary isn’t flattered by a Spanish accessories company using a similar brand.

‘The World of Calgary’ is a company located in Spain that sells branded watches, sunglasses and other accessories online. Its name, logo and typeface resemble the current and past branding that the City of Calgary uses on its letterhead, signage and city vehicles.

“This is obviously a City of Calgary branding scam,” Ward 9 Councilor Gian-Carlo Carra said when he saw the company logo for the first time on Monday. “I have no idea what this is about, but it’s strange and obviously we should take a close look at it.”

City says it is aware of the business and in a statement to CTV News, the city’s legal department says, “The City of Calgary does not register its trademarks in multiple jurisdictions internationally. and the company does not sell its products in Canada.

The city says it will continue to monitor the problem and that if “The World of Calgary” products are sold in Canada, the city “will take action.”

“I never thought it was a particularly wise use of the City’s time or resources to prosecute people for copyright infringement,” said Mayor Naheed Nenshi of the company.

But the city fought over branding issues. Most recently in May, when a local craft brewer received a cease and desist letter for his “Fort Calgary” beer. The two sides then reached an agreement to allow the beer to be sold for charitable purposes, provided the brewery no longer uses the name.

Several CTV requests for comment to ‘The World of Calgary’ have yet to be answered.

The watches on the company’s website sell for between € 10-18, or around CAD $ 15-27.

Headphones and bags with the company’s Calgary-like branding are also available.

May 16, 2019

Court sides with Zara, says Safari Company trademark is too similar to register

Zara can sometimes sell safari-friendly items – from lightweight utility-inspired jackets to earth-toned jumpsuits, but consumers are highly unlikely to mistake the brand for a Tanzania-based travel agency, right. ? This is not what a European Union court recently ruled in a decision rejecting a trademark application filed by Zara Tanzania Adventures for a figurative mark, which includes the word “Zara” with “Tanzania Adventures “for use in connection with” travel and tourism “. services ”,“ education and training services on wildlife, ecology, safaris ”and“ travel agency and hotel services ”.

According to the Court of Justice of the European Union (“CJEU”), whose decision follows damage suffered by the travel agency before the European Union Office for Intellectual Property (“EUIPO”) and to an appeal before the CJEU, the brand of Zara Tanzania Adventures – which it uses in classes 39 (travel and tourism services), 41 (wildlife education and training services, ecology, safaris) and 43 (travel agency and hotel services) – is just too similar to those owned by the Spanish retail giant, and therefore cannot be registered with EUIPO.

The categories of products and services that Zainab and Roger Ansell listed on their 10-year-old registration application are important. After all, trademarks – that is, all words, names, symbols or designs, or any combination thereof, used in commerce to identify and distinguish the products of one business from another – are recorded by the classes of goods and services on which they are actually used. Class 25 covers, for example, clothing, while Class 3 includes various cosmetic products.

It is well established that two companies with very similar trademarks – that is, any word, name, symbol or design, or any combination thereof, used in commerce to identify and distinguish products from ‘another firm – and very similar product categories cannot both retain trademark registrations (as opposed to common law rights). At the same time, two companies using similar marks can enjoy the benefits of registration if the types of goods and services for which they use the marks differ.

This is why, for example, an airline, a valve company and a Swiss watch company all maintain registrations for the “Delta” brand.

With that in mind, the CJEU’s decision to dismiss Ansell’s claim – which largely depended on the argument from Zara’s parent company, Inditex, that fashion and travel aren’t that different – is striking. . The clothing giant has argued that it’s not uncommon for fashion publications, as well as influencers, to marry fashion and travel trends. Coupled with “the current trend of fashion brands moving into new adjacent markets, such as food, travel, hotels and restaurants”, it is possible that Zara is subject to consumer confusion and / or a unfair competition if the Ansell trademark were registered.

Zara’s victory “demonstrates the scalable and far-reaching nature of fashion brands and the markets in which they can operate and thrive,” according to Simon Casinader and Daniel Cartmell of K&L Gates. “The court held that, in accordance with the current trend of fashion brands moving to other markets, the risk of undue advantage cannot be ruled out despite the differences between products and services, and underlined the importance of take into account all the factors relevant to the circumstances of the case in order to determine the risk.

While the travel company may have lost the trademark battle in the EU, the company is embroiled in a battle in the United States after filing for the same trademark with the US Patent and Patent Office. Trademarks (USPTO “) in March 2018. Zara opposed the application in January and the parties are currently back and forth before the USPTO Trademark Trial and Appeal Board.

May 2, 2019

Brand loyalty: Red Hat employees permanently wear the new company logo

RALEIGH – From putting on red fedoras to socks and t-shirts with the new logo, Red Hat employees proudly wore the company’s new swag when it launched its rebranding on Wednesday.

But some have taken it to the next level, featuring freshly inked tattoos of the red fedora brand that is now the company’s new trademark, replacing the “Shadowman” of previous years.

“I’ve been thinking about this for a while. I was approached by the brand team and said, ‘Yeah, I’ll do it,’ said Colby Hoke, 36, a content manager who has worked for the company for over 12 years. .

Colby Hoke, 36, a content manager who has worked at Red Hat for over 12 years, has agreed to permanently display himself with the new company logo.

Let’s take a closer look at Colby Hoke’s new tattoo.

About three weeks ago, he and a group of three other Red Hat employees drove together to the Raleigh Company tattoo shop on Brookside Drive. With the new logo in hand, each sat in the tattoo artist’s chair for about 30 minutes, getting the image inked on their body – courtesy of Red Hat, of course.

“I’ve been a Red Hat fan for years. It was the business of my dreams in high school, ”Hoke added, showing off the new tattoo on his right forearm. “I ended up finding a job here. I always liked the old logo and was a little unsure about the new one. But once I saw him put things on I realized it was so much better. It’s cleaner. I trust the brand team to do the right thing, and they killed him.

Color change: Red Hat tower is coated in white felt but retains a bright red stripe

Michael Chadwick, 26, also agreed to get a tattoo to show his loyalty to the company. He works in corporate communication and has worked in the company for less than a year.

This is his 16th tattoo.

“I went home. I didn’t say yes or no right away. I thought about it,” he said.

Michael Chadwick lifts his shirt to take a look at his new tattoo.

“I only get the ones that are meaningful to me, and that means a lot, honestly,” said Chadwick, who quietly hid it under his shirt above his right hip. “[I embrace] all the principles they embody. Open source technology, and how anyone can change anything. There is no hierarchy involved. I like it from a technological point of view. That’s what drove me to work at Red Hat, basically.

Getting a tattoo with the company logo is apparently part of Red Hat’s work culture. Seventeen employees already had the old logo as a tattoo.

So far Chadwick has no regrets.

“It’s not an overnight concert. I won’t be leaving by tomorrow. I plan to stay here as long as possible and work here.

Red Hat logo adds a new touch of style to the Raleigh skyline

Here is the new Red Hat logo – why change? “A very different company” today

April 15, 2019

Register your company logo as a trademark in UAE

To start a business in Dubai, there are a number of steps that need to be taken very seriously and correctly. Indeed, a trademark protects the name of the company and its intellectual property.

Business Consultants in Dubai help companies provide them with reliable and relevant information Company trademark registration services in Dubai, United Arab Emirates.

The UAE Ministry of Economy accepts all trademark logo registration applications and the 7 UAE emirates considers the trademark logo registration valid.

Difference between a trademark and other intellectual property in UAE

The company’s brand is essentially an identifying mark that sets it apart from other companies and brands. The mark can be either a sign, an image, a newspaper, a signature, a sound or more.

Intellectual property is a broad term, and trademark is one category. Trademarks are linked to names and logos. Other types of intellectual property rights businesses can be patents, copyrights, industrial designs, etc.

Deposit mark

Trademark registration is very important for businesses in the UAE. There are different companies in UAE which help companies to get effective and affordable branding services in UAE. they have the best team having the best legal experts who know the laws and trademark registration orders.

They lead vast and full brand search before filing the application that the company does not have to serve any more time in the UAE trademark registration process.

So, if you also want to register your company logo or brand in UAE, hire business consultants. They conduct research, file trademark applications and carry out all registration procedures on behalf of their clients.

What happens when a company registers its logo as a brand?

When you register your logo as a trademark;

You can protect your business and prevent others from using your business logo

You maximize the value of your business

You can cultivate your brand

You can use your brand as a marketing tool

You can sue anyone who copies your mark.

UAE Logo Trademark Registration

Business consultancy agencies help local and foreign investors and businessmen to register their brands in UAE. they help them through all aspects and make sure that they are helping their clients to register their brands in a very short time. Click here for more information.

UAE Logo Trademark Registration Procedure

Get the trademark registration number in the UAE
Contact the relevant authorities and register your trademark.
Fill out the form with the business name or owner’s name as well as nationality and residence. trademark applications are accepted by the registrar and he then publishes them in the Trademark Journal and local newspapers in Arabic. If no party objects to the logo trademark, the process continues.
Obtain the copy of the mark
Describe the products and services that fall under the brand

Within 10-12 months, your trademark will be registered in the UAE.

December 29, 2018

HC prevents Kent RO from using the air purification company’s trademark

The Delhi High Court banned Kent RO from using the trademark of air purification company Atlanta Healthcare, observing that it was a “dishonest adoption” of the trademark.

“Considering that this court is of the prima facie opinion that this is a dishonest adoption by the defendant (Kent RO). The Defendant is hereby barred from using the Plaintiff’s Trademark (Mankastu Impex Private Limited) “HEPA PURE” or any other mark deceptively similar to the Plaintiff’s Trademark until the next hearing date ”, stated Judge JR Midha. The court has now settled the case at a new hearing on January 10.

In an infringement action filed by Mankastu Impex Private Limited against Kent RO Systems Ltd in the High Court for infringement of its “HEPA Pure” mark, it sought an injunction to prevent Kent RO from using the mark with immediate effect. Mankastu Impex Private Limited is the manufacturer, trademark and patent owner of Atlanta Healthcare air purifiers,

Kent RO argued that “HEPA” is a technology and that many entities use the word “HEPA Technology”. He argued that the plaintiff cannot prevent the defendant from using “HEPA”. Counsel for Kent Ro argued that there are 13 entities that manufacture / market air purifiers in India and all of them use the word “HEPA Technology” because “HEPA” is a technology. She added that many entities use the word “Pure”.

According to Mankastu, “HEPA Pure” is a registered trademark under the legal entity of Atlanta Healthcare and it has used it for years to promote its air purifiers. Kent RO has adopted the same keywords and used the same ones on their air purifier products, advertisements, logo and other marketing materials.

November 22, 2018

Trademark litigation from a local liquor business

The owners of a local liquor company want to honor their Nova Scotia hometown with their products. A trademark dispute with a European commercial group complicates the task.

Jesse Sommer poured years of hopes and dreams into four wooden barrels stored inside the Albany Distilling Company.

“We will be producing a few thousand bottles in 2021, 2022, 2023 and beyond,” said Sommer, co-owner of New Scotch Spirits.

He started the liquor company with his friend and compatriot Patrick Carey, originally from Nova Scotia, in 2016.

“I am a Nova Scotian. I grew up here. I am proud of the city, ”Sommer said.

The namesake of his company is the source of his problems. The Scotch Whiskey Association is taking legal action against them for the names of two of their “Auld Lang Syne” and “New Scotch” whiskeys.

“I don’t know what you would call it otherwise. It’s from Nova Scotia, so it’s New Scotch whiskey, it’s New Scotch vodka, it’s New Scotch bourbon, ”Sommer said.

Lawyers for the European trade organization say they are tricking consumers into selling genuine Scotch whiskey which by definition can only be produced in Scotland.

“I don’t want people to think we’re Scottish. I want them to see us as an American spirit with a Nova Scotia soul, ”Sommer said.

Their liquor is made and stored at the Albany Distilling Company. Owner and distiller John Curtin lives in Nova Scotia while Sommer, an army judge advocate, is stationed in Florida – Curtin oversees production.

“It’s really good to bring a good sense of belonging to a wonderful community like Nova Scotia,” said Curtin.

Grains, barley, wheat and rye are all locally sourced. Rebecca Miller of Lime Kiln Farm, a childhood friend of Sommer, hopes the spirits give her a familiar reminder.

“We want everyone to feel at home; like it’s a homecoming drink and it should be for every celebration, ”Miller said.

Sommer says he is ready to stand trial but hopes a compromise can be found with the Scottish Whiskey Association. Whatever the outcome, Sommer says he’s sure his spirits will hit the market.

Spectrum News has contacted the Scotch Whiskey Association for comment and received a response on Thursday.

“We do appreciate that ‘Scotland’ is used as a place name in other parts of the world, but when the words ‘Scotland’ or ‘Scotch’ are used on a whiskey, consumers will think of whiskey produced in Scotland and not the same. New York State. To give another example, even though there is a place in Cyprus called Aiya Napa, I’m sure you would agree that if ‘Napa’ was used on a wine people would assume it’s Californian, ”Lindesay Low said. , deputy director of the legal department. .

She went on to say, “We have a duty to prevent the infringement of intellectual property attached to Scotch Whiskey, regardless of the extent of the infringement. It is also important to remember that New Scotch has filed an application to register federal trademarks which, if granted, will give them exclusive rights in those terms across the United States.

November 14, 2018

Plea against Ranveer Singh’s Simmba for using the Beverage Company trademark

Image: Instagram / Ranveer Singh

Sona Beverages, a Chhattisgarh-based company that owns a brand called Simba, has sent a notice to the makers of Simmba.

News18.com
Last update:November 14, 2018, 13:36 IST
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A plea has been filed against the Bollywood film Simba, starring Ranveer Singh and Sara Ali Khan in the lead roles, for trademark infringement of a beverage company. The Delhi High Court has asked for a response from the directors of the film.

Sona Beverages, a Chhattisgarh-based company that owns a brand called Simba, has sent a notice to manufacturers of Simba. The company uses the Simba brand for soft drinks, beer and mineral water. The court asked the two sides to come to an agreement, failing which the case will be heard on December 4. The film, directed by Rohit Shetty, is slated to hit screens on December 28.

“Respondent’s lawyer (Rohit Shetty Picturez) was also advised that the defendant should respond to the plaintiff’s opinion (Sona Beverages) and also explore the possibility of an arrangement, failing which, on the date next, the case will be heard, “the court said in its Nov. 2 order, according to a DNA report.

Sara, daughter of actors Saif Ali Khan and Amrita Singh, begins her Bollywood journey with Kedarnath and Simba. In a previous interview with IANS, she said: “We can say that there is pressure because two films are in the running, but there are also advantages that I cannot deny. I have two films and I am really lucky to ask for work from filmmakers like Abhishek Kapoor sir and Rohit Shetty sir, I did my best to justify the opportunity.

To pursue @ News18Movies for more

October 18, 2018

Rihanna sued for “stealing” a company’s logo | The Guardian Nigeria News

Freedom United Clothing has filed a lawsuit against international pop star and fashion icon Rihanna after using FU as a business card for her clothing business.

Freedom United Clothing, however, is retaliating against the singer in the context of the lawsuit which claims he owns the “FU” brand. According to the company, they have been using “FU” since 2006.

It will be recalled that Rihanna signed a deal with PUMA where she asked the company to put FU on her sweatshirts, jewelry and sandals, and Freedom United says it’s just stealing.

Logos | TMZ

The lawsuit claims Rihanna is aware that there was an FU logo because she was pictured in one of their hoodies in 2014 and, even before that, her ex-boyfriend, Chris Brown, attended at the Freedom United launch party in 2007.

The lawsuit goes on to say that PUMA is portraying Rihanna as some kind of offender, noting on the PUMA website that he refers to the singer as “most likely to break the rules.” Well they say FU is proof of that.

This isn’t the first time Freedom United has gone on a rampage as they send out a cease and desist letter demanding PUMA and Rihanna back down. Freedom United is also suing PUMA for an order banning future sales and damage.

October 4, 2018

OnePlus Roofing company logo very similar to the current OnePlus logo

TL; DR

A roofing company in Toronto has a logo very similar to the separate OnePlus logo.
The company, which is called OnePlus Roofing, claims to have no knowledge of OnePlus smartphones.
For now, it looks like there are two OnePlus companies in the world.

Owning your own business is difficult because there are a lot of tough decisions to be made and a lot of work to be done to keep the lights on. With that in mind, it’s inevitable that some business owners will look for shortcuts to take the strain off their shoulders.

Unfortunately it appears a roofing company from Toronto went a bit too far with a certain shortcut, as it seems to have completely co-opted the famous OnePlus name and logo as its own.

OnePlus 6T – features, specifications, price and everything you need to know

OnePlus Roofing is based in Markham, a suburb of Toronto, according to its listing on Homestars.com (not to be confused with HomestarRunner.com). According to OnePlus Roofing’s most recent review on Homestars – which went live two months ago – the company worked very quickly to fix a leak in the customer’s room, earning it a rating of ten. on ten.

However, it doesn’t look like OnePlus Roofing is getting a ten out of ten rating for its logo design, at least not according to a branding consultancy:

As anyone who follows the smartphone industry will attest, the OnePlus Roofing logo is very similar to the logo of Chinese smartphone maker OnePlus:

Android Authority contacted OnePlus Roofing for a statement on this matter. The business owner claimed that his business name and logo are registered in Canada and that he created the name and logo himself. When we explained what OnePlus (the smartphone company) was, he claimed to have no knowledge of its existence.

We requested a declaration for this item, but the owner refused.