Microsoft renews trademark application for XCloud

Microsoft has been working on a game streaming service for years, named Project xCloud. The service was later unveiled as Xbox Cloud Gaming. Redmond Company has now renewed the trademark application for the old term.

as Lumia update Microsoft recently renewed its rights to the “xCloud” trademark. It appears from the description that the term continues to be used in connection with entertainment services, including video games made available online. However, the Redmond company currently offers its own game streaming service under the name Xbox Cloud Gaming. However, the service is not advertised using the codename Project xCloud, which was used during development.

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Since the xCloud designation is more unique than the official name, Windows Central says it’s conceivable that Microsoft will offer the game streaming service under the old codename in the future. By renewing the trademark application, Redmond Company confirms that it intends to continue to use the term. However, it is believed that the trademark was renewed only so that competitors would not have the opportunity to incorporate the designation into their products.

Although the official name is Xbox Cloud Gaming, the service is often referred to as xCloud, especially by the community. The associated subreddit was also named after the code. The term also appears in many search queries. It wasn’t until the integration of Fortnite in May 2022 that caused users using Google to search for the official term “Xbox Cloud Gaming” more often than “xCloud”.

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Xbox Cloud Gaming: Microsoft renews trademark application for xCloud

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