Meghan Markle trademarks ‘archetypes’, the title of her Spotify podcast
Meghan Markle has filed a trademark application for a word that has been around for 500 years, after revealing it was the title of her Spotify podcast.
Meghan Markle has trademarked the word ‘archetypes’ after announcing it would be the title of her first Spotify podcast.
The 40-year-old Duchess of Sussex filed the application with the United States Patent and Trademark Office in March.
If approved, it would ban anyone from using the word, which first entered the English language in the 1540s.
It would also mean Meghan and Prince Harry’s production company Archewell Audio owns the brand rather than Spotify, which has paid the couple a rumored $31million to produce podcast content for their platform.
Meghan could face legal issues with her trademark application, with a skincare and cleaning company called ‘Archetypes’ having already established a trademark.
Their multi-million dollar deal has come under intense scrutiny, with the couple initially promising to launch a “full scale” launch of shows throughout 2021.
However, they have yet to follow through with any work except for a one-off Christmas special which dropped in December 2020 and ran for 35 minutes.
This means that so far they have been paid around $870,000 for every minute of content.
But in March, Meghan finally announced plans for her first podcast, with the mum-of-two saying in a trailer: “This is how we talk about women – the words that lift our daughters up, and how the media women send us back… But where do these stereotypes come from? And how do they continue to appear and define our lives? »
Meghan continues: “This is Archetypes – the podcast where we dissect, explore and subvert the labels that try to hold women back.
“I will have conversations with women who know all too well how these typographies shape our stories. And I will talk to historians to understand how we got here in the first place.
Spotify and Archewell Audio described her conversations with typed women as “uncensored” and said the Duchess would delve into the origins of stereotypes.