Majority of Chinese consumers value brand protection: survey-Xinhua
Photo taken on Nov. 6, 2021 shows toy giant LEGO Group’s booth at the consumer goods exhibition area of the 4th China International Import Expo (CIIE) in Shanghai, east China. (Xinhua/Liu Ying)
BEIJING, Aug. 21 (Xinhua) — Chinese consumers have a relatively high level of awareness regarding intellectual property rights, with the majority valuing brand protection, an industry survey has found.
About 85% of consumers surveyed said they pay attention to genuine brands when purchasing products, according to a joint report by national business data analytics firm CBNData and global toy giant LEGO Group, citing findings from 2 000 online questionnaires.
The report showed that 69% of consumers surveyed agree with the importance of brand protection and will act accordingly when shopping.
According to the report, Chinese consumers believe that protecting trademarks will help foster a fair competition environment, maintain corporate image and reputation, and protect consumers’ rights and interests.
By the end of June, China had about 40.55 million effective trademarks, up 20.9 percent from a year ago, according to data from China’s National Intellectual Property Administration.
“As a multinational company with a long-term commitment to China, we really appreciate the Chinese authorities’ continued efforts to create a more conducive business environment through all this hard work and progress in the field of intellectual property. , as well as others,” said Robin Smith, Vice President and General Counsel of China and Asia Pacific for the LEGO Group. ■