Majority of Chinese consumers value brand protection: survey-Xinhua

Photo taken on Nov. 6, 2021 shows toy giant LEGO Group’s booth at the consumer goods exhibition area of ​​the 4th China International Import Expo (CIIE) in Shanghai, east China. (Xinhua/Liu Ying)

BEIJING, Aug. 21 (Xinhua) — Chinese consumers have a relatively high level of awareness regarding intellectual property rights, with the majority valuing brand protection, an industry survey has found.

About 85% of consumers surveyed said they pay attention to genuine brands when purchasing products, according to a joint report by national business data analytics firm CBNData and global toy giant LEGO Group, citing findings from 2 000 online questionnaires.

The report showed that 69% of consumers surveyed agree with the importance of brand protection and will act accordingly when shopping.

According to the report, Chinese consumers believe that protecting trademarks will help foster a fair competition environment, maintain corporate image and reputation, and protect consumers’ rights and interests.

By the end of June, China had about 40.55 million effective trademarks, up 20.9 percent from a year ago, according to data from China’s National Intellectual Property Administration.

“As a multinational company with a long-term commitment to China, we really appreciate the Chinese authorities’ continued efforts to create a more conducive business environment through all this hard work and progress in the field of intellectual property. , as well as others,” said Robin Smith, Vice President and General Counsel of China and Asia Pacific for the LEGO Group.

Comments are closed.