‘Juneteenth’ ice cream sparks debate over familiar brand

By Tiffany Hu (June 13, 2022, 7:58 p.m. EDT) — Criticism over Walmart’s promotion of a June 19-themed ice cream has forced the retailer to pull the product from shelves, and while some advocates have argued Aside from their concerns about companies trying to lay claim to trademarks related to the new federal holiday, most say there are effective ways to screen out opportunistic applicants.

Walmart came under fire last month for selling swirled red velvet and cheesecake ice cream with a Juneteenth-themed label under its Great Value brand ahead of the June 19 holiday, which was enacted the year last to commemorate the end of slavery in the United States.

Attempts to lock in trademark rights…

Stay one step ahead

In the legal profession, information is the key to success. You need to know what’s going on with customers, competitors, practice areas and industries. Law360 provides the intelligence you need to stay an expert and beat the competition.

  • Access to case data in articles (numbers, filings, courts, nature of lawsuits, etc.)
  • Access to attached documents such as briefs, motions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and more!


Comments are closed.