How to Build Your Business Brand in the Metaverse

Is your brand ready for the metaverse? This can be a complex question – on the one hand; the answer depends on what “the metaverse” refers to for you as a business owner. On the other hand, it may depend on the type of business you run. But, at the end of the day, brand owners want their businesses to be ready for anything – and active growth is often at the top of the list.

What is the Metaverse?

The answer to this question depends on who you ask, but a simple definition is “a set of technologies that allows us to interact in a virtual universe”. Most often, these technologies involve augmented or virtual reality and video.

Technically, our ability to interact with AI or with representations of other people’s avatars on social media is a consequence of what the metaverse is supposed to be. The function of the metaverse is to merge the physical and the virtual into one.

As technology advances, experts and innovators predict that we will spend more time in this digital universe than we currently do – and perhaps more time in our virtual world than in the real world. With the increased focus on digital communications and e-commerce over the past two years, this is no surprise. The statistics already show the rise in interest – in 2020 almost 84 million people used AR/VR regularly in the United States alone, with that number expected to reach 110 million next year.

There’s endless scope for the imagination with the metaverse concept – not to mention endless scope for business growth. Big companies like Microsoft and Epic have already invested in the metaverse, aiming to claim their virtual brand. As a result, the Augmented Reality, Virtual Reality and Mixed Reality market is expected to reach 300 billion dollars annually by 2024.

There’s no doubt about it, the metaverse is the next big change in the digital world, and you better be ready to take advantage of it!

Here are the top three ways to build your business brand in the new digital movement known as the metaverse.

Read more: The world of 2021 was digital; Metaverse Booms in 2022

Unified branding

Branding is still one of the main keys to building a business. Branding not only identifies who your business is, but connects it to core values, the products and services offered, and even your audience.

“Just make sure you have a brand” isn’t really the best advice, because inconsistent branding can actually hurt your overall brand. Inconsistency can be expensive – 90% of consumers expect to have a consistent experience with a brand regardless of platform, and consistent brands are more likely to have strong visibility, whereas if consumers know less of a brand and feel less overall, they are less likely to notice the business – and therefore less likely to engage or invest. Neglecting your color scheme or making a logo design mistake can have serious consequences.

Besides consistency, specific elements can contribute to a strong brand image. For example, the use of a signature color can stimulate a brand recognition up to 80%. This means that customers would be 80% more likely to recognize and interact with your brand in the metaverse if they see your signature color.

Leitmotifs, or sound branding, are also valuable for a complete branding package. Some statistics suggest that using audio – think jingles or recurring notes, like with MacDonald’s ba-da-ba-ba-ba – as part of your branding can increase recognition by up to at 46%.

Ultimately, the numbers show the importance of maintaining your brand image stability as you enter the metaverse with your brand. It has been shown that a unified brand image across all platforms including print, storefront, social media and website, increase revenue by up to 23%. This is significant growth, especially for a small business.

Virtual experiences

The Metaverse is about virtual reality, and adding virtual experiences to what you offer your customers is a great way to get them ready for the Metaverse right now. Additionally, you may be able to take advantage of the surge in VR headset sales, which is one of the most popular ways to explore the metaverse concept. From just under five million sets sold in the United States in 2020, sales are expected to reach more than 14 million per year in the United States by 2024.

But VR headsets aren’t the only way to create a virtual experience to share with your customers and draw them into your business. Create a digital storefront that mimics your physical store. Create digital tours of your products. Ikea is a great big name pioneer of this, already demonstrating how to use the metaverse concept to develop a particular aspect of a brand. With virtual room design, Ikea customers can see what furniture and features will fit, how the color scheme will turn out, and how frustrated they might be figuring out how to put it all together.

Okay, that last part isn’t really a feature of Ikea’s virtual experience. But it’s only a matter of time.

Video production

A final important way to brand your business in the metaverse is to incorporate videos into your marketing posts, on your website, and on social media.

The importance of video is not new. Around 85% of marketers are already leveraging the use of video as a core part of their strategy, with 92% considering it essential to furthering their work. Video generates the most engagement on social media, especially instagram. Over 90% of businesses view social media videos as a key to attracting new customers and directly driving a conversion.

But with the virtual/augmented reality and video-focused metaverse, video production is even more of a recommendation for brands looking to grow. Not just for marketing purposes either – other popular types of videos include explainer or explainer videos and social media videos, both of which have a focus on entertainment and education.

The more value you can provide, the more new interest you will attract. And with new interest, your brand is sure to grow.

Read more: The future of connectivity: the metaverse

To the Metaverse and Beyond

It’s hard to get a consensus on exactly what the Metaverse means and how far it will take us. But one thing is certain: we’ve spent more time in the virtual world than ever in the last few years, and the trend is almost guaranteed to continue.

With essential branding methods, your brand will be ready to thrive in the metaverse and whatever comes next.

Image credit: Julien Tromeur; Unsplash; Thank you!

Zaheer Dodhia

Zaheer Dodhia

CEO and Founder

Zaheer Dodhia is a serial entrepreneur and founder of LogoDesign.net, a SaaS company that offers branded designs. He has a deep understanding of business needs, search engines and has expertise in graphic design, computer recycling and technology, which has motivated him to lead several online projects including ZillionDesigns and PCStore.com. He enjoys covering topics such as branding, graphic design, and computer recycling.

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