Clint Eastwood handed over $2.6 million after winning second CBD trademark infringement lawsuit

The company did not have permission to use his image or likeness.

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Hollywood icon Clint Eastwood still has a lot to fight at 92, winning a second payday against marketers who used his likeness without his permission.

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The ticked-off actor, producer and multiple Oscar winner, plus the agency that owns the rights to his name and likeness outside of movies, ended up with a big a handful of dollars after being awarded $2.6 million in damages in June.

According vanity lounge, California-based marketing firm Norok Innovation has been ordered to raise the jackpot of cash for Eastwood and Garrapata. The lawsuit alleged that Norok leveraged the actor’s “celebrity status” to drive online traffic – via a hidden metatag game – to a website selling CBD products.

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The Hollywood Reporter Remarks this is the second time that CBD manufacturers and distributors who have fabricated news articles and manipulated search results have decided to go after the star of films such as dirty harry and Gran Torino.

In the fall of 2021, Lithuanian society Mediatonas UAB has been ordered to pay 7.7 million dollars in damages after allegedly posting fabricated Eastwood endorsements.

In one of the two lawsuits, it was argued that CBD manufacturers and distributors whose products were included in an online article included a fake interview with the star and used unrelated TV footage to support claims, speak New York Times.

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In the last victory, The Hollywood Reporter cites an order of June 24. “US$2 million is a reasonable representation of the fair market value of Mr. Eastwood’s services in lending his influential and well-known name to a hidden metatag campaign for products he probably wouldn’t have wanted to endorse in the first place. .

Eastwood and Garrapata fell short of the sought-after $3.9 million, but still scored a good salary. No money was awarded for libel damages.

U.S. District Judge Cormac Carney noted that the only endorsement deal Eastwood has participated in during his decades of stardom was related to a 2012 Super Bowl television ad that allegedly addressed America’s post-recession recovery, per The Hollywood Reporter.

“We are satisfied with the court’s decision as it recognizes the substantial harm caused by the false mentions,” msn quotes attorney Jordan Susman as told. “It further sends a message to these offenders that they cannot escape accountability by ignoring the legal system. It’s a judgment we look forward to collecting,” Susman reportedly added.

Eastwood isn’t the only heavyweight to be sued for using his likeness and image.

Others include Sacha Baron Cohen – who recently chose not to move forward with a costume against a cannabis dispensary that used his resemblance to the Borat character in a roadside billboard advertisement – Mary Berry of the Great British Bake Off celebrity, Oscar winner tom hankformer talk show star Oprah Winfrey, former President George W. Bush, British broadcaster, historian and author Mr David Attenborough, actress Sandra Bullock and TV host Ellen DeGeneres.

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