China Reportedly Rejected Metaverse Trademark Applications

China has started rejecting various trademark applications related to the Metaverse, as authorities are keen to prevent abuse of the registration process. The action would involve a deliberate strategy to tackle the rush of such apps by many companies starting last year while preventing brand squatting and consumer misunderstandings.

Several trademark applications containing the word yuan yuzhou – translated as metaverse in Mandarin – have been refused by the National Intellectual Property Administration, according to information from company and trademark registration monitoring company Tianyancha.

Some of those denied registration requests were requests from video game giant NetEase, video streaming provider iQiyi and social commerce platform operator Xiaohongshu, according to a report in a major Chinese newspaper.

China has started rejecting various trademark applications related to the Metaverse, as authorities are keen to prevent abuse of the registration process. The action would involve a deliberate strategy to tackle the rush of such apps by many companies starting last year while preventing brand squatting and consumer misunderstandings.

Applications filed by Alibaba Group Holding, Tencent Holdings and ByteDance were still pending review by the regulator, according to information from Chinese business registration tracking platform Qichacha.

The procedure for a second examination of a refused application can take six to eight months, according to the report. Some 153 denied applications are now awaiting a second review, according to Tianyancha.

About 1,510 mainland Chinese companies, mostly in the technology sector, recently applied for trademarks related to the Metaverse, the concept of a shared virtual environment that users access via the Internet.

Alibaba had filed 31 applications since September through its Singapore subsidiary for various metaverse brands related to its corporate name and business units such as AliCloud, Taobao and DingTalk.

Fibre2Fashion (DS) News Desk

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