Brand Capital, a leading local creative agency in the United Arab Emirates, recently partnered with CSR Al Ahli Group, which supports Arab youth and women through social entrepreneurship programs around the world.
Brand Capital will support social entrepreneurs with all of their creative, media, digital and design needs to help solve the Middle East’s most pressing social issues through innovative solutions.
Ahmed Samy, founder of Tappeto, noticed the unique talent of women in a rural Egyptian village to create rugs. Bearing witness to this and from a small warehouse in the village, Tappeto was born to support and empower women to showcase their work. More than 50 women work in Tappet today, which guarantees a good standard of living for families living in the village.
The CSR division of the Al Ahli group aims to develop Arab and global youth by strengthening their skills, broadening their visibility and promoting the empowerment of women. Through strategic partnerships with governmental and non-governmental organizations, the CSR division helps develop entrepreneurial skills and social enterprises to positively change lives and create the business leaders of tomorrow.
During its 13 years of activity, it has expanded its operations from the United Arab Emirates to 15 other countries, from France to Palestine, with a number of different initiatives including the World Youth Forum, Women For Business and Business 4 A Cause.
Brand Capital includes a team of imaginative creatives who offer a dedicated and tailored approach to meet the needs of each client. With a large portfolio of clients from the United States to Saudi Arabia, Brand Capital is confident it has the platform to take its corporate social responsibility to the next level, according to a company statement.
Dina Ibellini, Managing Partner of Brand Capital said: “At Brand Capital we have always tried to make a positive difference in the world around us by embracing innovation and being environmentally conscious. Our work goes beyond helping brands with their design and communications, and we need to use our creative ideas for positive change to improve people’s lives.
Thanks to their shared philosophy and creative energy, Brand Capital and CSR Al Ahli Group have created new opportunities in the United Arab Emirates for Egyptian social entrepreneurship start-up, “Tappeto”, which empowers local communities through economic inclusion and development of indigenous women. Hotels like VIDA and Movenpick have already expressed interest in supporting and showcasing Tappeto’s collection of rugs and kilims to promote local Egyptian manufacturers.
Other upcoming social initiatives of the CSR Al Ahli group include ‘Jar Edu’ which offers English lessons to children in Jordan through interactive learning and games, ‘Green Track’ aimed at reducing the problem of children. waste and create more jobs in Lebanon, and “Food Blessed” which won first place in the CSR In Action program in Lebanon, an initiative to fight hunger led by volunteers passionate about fighting hunger in Lebanon . – TradeArabia News Service