Brand battles: BetterUp takes on the “BetterHelp” brand

By Tiffany Hu (February 25, 2022, 7:20 PM EST) – In Law360’s latest roundup of new actions at the Trademark Trial and Appeal Board, virtual counseling service BetterHelp faces a challenge branded by mental health and coaching startup BetterUp — plus three more cases you need to know.

“Best” battle

BetterUp Inc. went to the board on February 18 to oppose Teladoc Health Inc.’s application to register “BetterHelp” as a trademark for mental health counseling services and software and emotional.

BetterUp – which notably appointed Prince Harry, Duke of Sussex, as impact director last year – claimed the BetterHelp brand was so similar that people would probably…

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