Australia launches new commercial brand

Trade Minister Dan Tehan said a strong brand and slogan would boost Australia’s reputation. -AAP Picture

A new national brand with a kangaroo logo and the slogan “Only in Australia” has been launched in a bid to boost trade and investment.

Over 300 marketing resources will be made available free of charge to Australian businesses using the logo and slogan.

“A strong national brand and slogan will enhance Australia’s reputation as an internationally competitive investment destination, a great place to visit, a provider of quality education and a trusted exporter of high-end goods and services. “, Commerce Minister Dan Tehan said on Friday.

Modeling by Deloitte Access Economics found that improving Australia’s global brand ranking by one place would boost merchandise exports by around $3.1 billion a year.

It would also improve foreign direct investment by $704 million per year, boost tourism by $174 million per year, and increase international education by $137 million per year.

The logo and slogan – developed by the Brand Advisory Council, with design agencies Clemenger BBDO Sydney, Balarinji and Houston Group Sydney – cost $10 million.

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