Apple Files for the figurative Trademark version of ‘Apple Park’ which will be combined with augmented reality tours of their HQ

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Apple Park is the headquarters of Apple Inc., located in Cupertino, California. It was opened to employees in April 2017. Apple has now registered the “figurative” trademark for Apple Park, as discussed later in our report. Interestingly, Apple’s trademark classification only covers “conducting tours of corporate headquarters using augmented reality.”

Figurative mark for Apple Park

Apple has filed a design mark representing “Apple Park” under serial number 97247546 as shown in part below. A figurative mark differs from a traditional mark in that it uses non-standard typeface, stylization or layout, or a graphic feature or colors are used, including marks consisting exclusively of figurative elements .

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Apple filed its trademark specifically under International Class 041. Apple’s coverage of this trademark includes references to augmented reality:

Class 041: “educational services; training services; computer training services; training in the use and operation of computers, software and consumer electronics; conducting tours of company head offices using augmented reality; conduct tours using augmented reality.”

Apple has included its Figurative TM design with its USPTO filing as shown below

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3 Apple Park Figurative TM filing with the USPTO

It should be noted that the international trademark classes under which Apple files its trademarks are important, as trademark registration will only protect those classes that were identified in their original application. In a legal battle, the originally filed classes could make or break a court case.

Cover graphic image credit: Carles Rabada. The picture is a free upload to Unsplash.

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