Monthly Archives: June 2021

Marketing your business with social media requires smart thinking about how to use this technology to better serve your goals. Many businesses miss the most important step in their overall strategy to increase sales: creating a consistent and reliable online presence. Social media sites like Facebook, Twitter, YouTube, and Myspace are all buzzwords in the networking world today.

But few business owners understand the simple yet powerful truth about these sites – that they work hard for you. And they can’t work for you if you don’t know how to harness their full potential.

Reasons to use social media marketing for your business:

There are many reasons to use social media marketing to improve your business. One is the fact that it works. Social networking sites are now one of the most visited sites by Internet users. And those who visit them have a very high opinion of the businesses they frequent, even if they only use the site for social purposes.

If your business has a strong social media presence, it can translate into higher profits as customers will feel more comfortable spending money with your business because they believe you are a business. renowned and valuable.

Benefits of marketing your business with social media:

• A great benefit of marketing your business with social media is that it leverages your audience’s ability to share and distribute content.

• Social media gives your audience the power to tell their story – and you the chance to hear it. Content is one of the most powerful ways to get people to engage with you online.

• If you can provide useful and entertaining content and then engage your audience, you can gain loyal followers, fans and subscribers who will drive targeted traffic to your website.

• When you post great content, you bond with your audience. Since they feel like they know you, they will want to come back to your website to learn more about you and the products and services you offer.

It is one of the most powerful ways to use social media to promote your business. As your audience returns to your site, it will likely stay there long enough to develop a relationship with your business.

• Good quality content will keep your audience engaged with your content and they will be likely to share your content with their social network. They may even recommend your content to others, which can lead to a significant increase in traffic to your site. It is one of the most important ways to use content marketing to improve your business.

• Along with making sure that you engage your audience, you also need to make sure that your social media platform offers users tools to easily share your content. One of these tools is a blog roll, which allows users to track the distribution of their blogs across the network. This allows you to see how popular your brand is and helps you understand how you can improve your own content and get noticed by your audience.

• Another crucial aspect of effective social media is the ability to easily and quickly distribute press releases, which allow you to announce new products and services. By posting these ads on your social media pages, you can also attract interested parties who can help spread the word.

Key elements to make a social media strategy

There are a few key elements to getting the most out of your social media strategy to promote your products and services.

• The first thing you need to do is be prepared to embrace the idea that your audience is interactive. You can’t assume that your business will develop a customer base based on providing great content and having an easy-to-use interface. If you don’t actively engage your audience, you won’t be able to gain their trust. But if you provide a service that your target audience needs, people will likely tell others about it.

• The second element of using content marketing strategies effectively for your business is to update your content regularly. Remember, people come to your websites to learn about new products and services, not to learn more about your corporate identity or the type of pizza you serve.

• If you want them to come back, you need to continually update your content, so that your customers feel connected to your business and the products and services you provide.

• You can also get the most out of social media by posting any promotional videos you have available, as well as any press releases you wrote for marketing purposes.

How content marketing works for your landscaping business:

Content marketing for your Georgetown Tx landscaping business is important in promoting your brand and increasing awareness of your services. The most effective content strategies focus on creating content-rich articles that engage your readers and provide useful information about your services.

A well-written and unique article is the most important facet of your content marketing campaign. Let’s take a look at three ways you can use content to promote your landscaping business.

The first step in content marketing is to write a blog or article on your website with related information about your services and products. This will attract your readers, make them want to know more, and ultimately make them stop on your site. Blogging is an easy way to get started with this strategy.

Here are some tips for creating the perfect blog posts:

• When you have your content in place, you need a way to distribute it. There are many different formats you can use to share your content, including articles, images, videos, and social networking sites like Facebook.

• Be careful not to overload your website with your content – make sure it’s easy to read and find information. A good tactic is to give readers a taste of your content without overwhelming them with too much information.

• Content marketing works best when used in conjunction with other marketing strategies. For example, give your phone number to your potential customers so that they can contact you directly.

• You can also include a map or other type of referral on your website that your potential customers can reach. Another idea is to submit press releases about your business to local publications. These forms of advertising allow readers to submit their contact information, as well as a link to your website.
• One of the biggest mistakes people make when it comes to content is the keyword stuffing that is typically associated with content. Keyword stuffing will lower your website’s ranking in search engines.

• You want your website to rank as high as possible in the search engine results. Search engine optimization, or SEO, involves the use of targeted keywords. For this reason, it’s crucial to remember not to overdo your keywords – your website should have a natural flow of keywords without too much repetition.

• Whether you are marketing your business online or offline, it is important to have a marketing strategy. Content marketing can be one of the most effective tools you can use to strengthen your internet presence and build a strong customer base.

• While you may not see immediate results from submitting articles, taking the time to write unique content will help you achieve long term success. By marketing your business online, you open doors to new potential customers while providing a way to stay in touch with current customers.

Posted on June 29, 2021

Over the past decade, the business world has undergone major changes in the way people work and communicate. Relying almost exclusively on digital technology, last year’s pandemic demonstrated just how offsite activities remote work can help a business thrive during tough times. With this in mind, cloud-based systems for data sharing and communication have quickly become an industry standard. Nowhere is this more evident than in the cutting edge cloud-based customer service application.

As noted, the recent pandemic and its shelter-in-place mandates have forced businesses of all sizes and industries to revamp their daily workflow methods. However, customer satisfaction remained the priority. The use of cloud customer service platforms has become a key enabler for ensuring customer satisfaction, as well as demonstrating a commitment to quality service. Here, we’ll take a look at the basics of cloud customer service and the benefits such a solution can bring to your business.

How cloud customer service works

Simply put, cloud customer service is the use of virtual call center software for communications between a business and its customers. With a virtual call center In place, this business depends on industrial-grade contact center software hosted through an online cloud. This practice allows the company to manage its customer service completely offsite, allowing virtual call center employees to monitor both incoming and outgoing calls from a home workstation. Without a loss of quality in customer support communication, callers don’t know that their entire customer experience is being conducted by a remote call center agent. In fact, a virtual call center can increase a company’s customer service hours of operation.

In order for a business to successfully integrate remote call center solutions into its daily protocols, there are a few important things to consider. For example, all employees of virtual call centers must have the right equipment capable of communicating quickly and multiple phone lines. Likewise, a powerful cloud solution is essential for the call center agent to retrieve customer history, as well as important shared data from corporate headquarters. However, if all of these prerequisites are met, a cloud customer support solution can save any business time and money, with the potential for even stronger customer engagement.

The future of virtual call center solutions

A cloud-based call center solution has many advantages. By moving to a cloud platform, a business no longer pays for the maintenance and operation of on-premises servers. Likewise, moving all customer service offsite reduces the need for physical office space. With a reputable call center platform integrated into the workflow, all customer service representatives have the flexibility to work from a home office. Although cloud communication solutions have already been used successfully by large enterprises, virtual call centers are particularly suited for small business operations. A virtual call center allows small entities such as startups to expand their customer support options.

Besides the many financial benefits, virtual call centers allow companies to extend their customer support hours, as well as increase the size of the customer service workforce. By allowing agents in remote call centers to work on a rotating schedule, after-sales service can now operate around the clock, which is one of the greatest assets for successful customer satisfaction.

Additionally, integrating a cloud-based call center can help pave the way for other cloud solutions. As many companies are starting to offer their team members offsite options, cloud solutions are also great for data sharing, as well as virtual desktop platforms. A virtual data room platform used in conjunction with cloud customer support can allow a business to conduct all customer and customer communications entirely off-site.

Brand Capital, a leading local creative agency in the United Arab Emirates, recently partnered with CSR Al Ahli Group, which supports Arab youth and women through social entrepreneurship programs around the world.

Brand Capital will support social entrepreneurs with all of their creative, media, digital and design needs to help solve the Middle East’s most pressing social issues through innovative solutions.

Ahmed Samy, founder of Tappeto, noticed the unique talent of women in a rural Egyptian village to create rugs. Bearing witness to this and from a small warehouse in the village, Tappeto was born to support and empower women to showcase their work. More than 50 women work in Tappet today, which guarantees a good standard of living for families living in the village.

The CSR division of the Al Ahli group aims to develop Arab and global youth by strengthening their skills, broadening their visibility and promoting the empowerment of women. Through strategic partnerships with governmental and non-governmental organizations, the CSR division helps develop entrepreneurial skills and social enterprises to positively change lives and create the business leaders of tomorrow.

During its 13 years of activity, it has expanded its operations from the United Arab Emirates to 15 other countries, from France to Palestine, with a number of different initiatives including the World Youth Forum, Women For Business and Business 4 A Cause.

Brand Capital includes a team of imaginative creatives who offer a dedicated and tailored approach to meet the needs of each client. With a large portfolio of clients from the United States to Saudi Arabia, Brand Capital is confident it has the platform to take its corporate social responsibility to the next level, according to a company statement.

Dina Ibellini, Managing Partner of Brand Capital said: “At Brand Capital we have always tried to make a positive difference in the world around us by embracing innovation and being environmentally conscious. Our work goes beyond helping brands with their design and communications, and we need to use our creative ideas for positive change to improve people’s lives.

Thanks to their shared philosophy and creative energy, Brand Capital and CSR Al Ahli Group have created new opportunities in the United Arab Emirates for Egyptian social entrepreneurship start-up, “Tappeto”, which empowers local communities through economic inclusion and development of indigenous women. Hotels like VIDA and Movenpick have already expressed interest in supporting and showcasing Tappeto’s collection of rugs and kilims to promote local Egyptian manufacturers.

Other upcoming social initiatives of the CSR Al Ahli group include ‘Jar Edu’ which offers English lessons to children in Jordan through interactive learning and games, ‘Green Track’ aimed at reducing the problem of children. waste and create more jobs in Lebanon, and “Food Blessed” which won first place in the CSR In Action program in Lebanon, an initiative to fight hunger led by volunteers passionate about fighting hunger in Lebanon . – TradeArabia News Service

Greenpeace’s recent campaign against Australia’s largest power producer, AGL Energy, led the energy company to sue Greenpeace on Wednesday. The case arises out of ALG’s claim that Greenpeace’s use of the AGL logo in a parody violates copyright and trademark laws.

A recent Greenpeace online campaign described AGL as Australia’s “biggest climate polluter” with the slogan “AGL – Australia’s Greatest Liability,” the Associated Press reported. Greenpeace Australia Pacific has accused AGL of “greenwashing” by presenting itself as a leading investor in renewable energy. AGL mainly produces electricity from coal.

Under Australian trademark laws, logos can be used for satire, parody and criticism, which Greenpeace says allowed it to use the AGL logo for the campaign.

AGL argued in return that Greenpeace was damaging the reputation and public image of the company.

“AGL is not trying to stifle public debate. What it is trying to do is protect itself, protect its intellectual property rights,” said AGL lawyer Megan Evetts.

For more Associated Press reporting, see below.

Greenpeace lawyer Katrina Bullock said the lawsuit was an example of a “fossil fuel” company using the law to try “to intimidate its critics.”

AGL unsuccessfully sought an interim court order in early May that would have forced Greenpeace to stop using the logo.

Evetts told the court there was “clear intent to damage the brand” through the Greenpeace campaign. The court must decide whether Greenpeace owes AGL damages, she said.

Greenpeace attorney Neil Murray told the court the campaign did not break the law because it did not use the AGL trademark in a commercial context and its motives were “pure”.

“Running the campaign to get people to criticize AGL for continuing to mine coal until 2048 in the hope that this criticism will put pressure on AGL to change is a legitimate aim: to start a debate public for a beneficial cause, ”Murray said. . “To punish a charity for doing this would be unfair.”

AGL acknowledged in its last annual report that it is Australia’s largest greenhouse gas emitter and intends to continue generating electricity by burning coal until 2048, Murray said. .

“This is not a game invented by Greenpeace. It is a serious problem, the dynamic of which is recognized by AGL in its own documents,” Murray said.

The campaign aimed to end Australia’s dependence on coal-fired electricity by 2030, as recommended by the Intergovernmental Panel on Climate Change.

“This is not… a free bashing exercise from AGL, it is not about trying to inflict maximum harm on them,” Murray said. “This is a socially responsible campaign addressed to a very specific issue based on international research.”

AGL’s attorney, John Hennessy, said the campaign involved “bulk reproduction of the logo” and could not be considered satirical.

Greenpeace activist Glenn Walker described the modified AGL logo used in his campaign as a parody.

Asked by Hennessy, Walker denied that the purpose of the campaign was to persuade AGL to change its policy through a loss of customers.

Walker said Greenpeace advised AGL customers to write posts on social media pages, send emails to AGL’s chief executive and phone the AGL customer service center to do so. share their concerns about the company’s climate policy.

“We have been very clear in our communication with all of AGL’s clients that we would actually prefer them to engage with the company because we think it has a bigger impact in this campaign,” Walker said. .

Walker did not accept Hennessy’s proposition that Greenpeace viewed AGL as a “bad guy.”

“We see them as a temporary villain,” Walker said. “Because a lot of the companies that we are targeting in our campaign end up being very good business players and we commend them for that. “

“Ultimately, the goal of the campaign is to get them to shut down their coal-fired power plants and become a leader in renewable energy,” he added.

Australia’s Clean Energy Regulator confirms that AGL is the country’s largest greenhouse gas polluter, accounting for 8% of the country’s total emissions.

Judge Stephen Burley said at the end of the day-long hearing that he would deliver his verdict at a later date.