Monthly Archives: April 2021

Ghana, since its independence in 1957, has moved from an underdeveloped country to a clean developing country for a number of reasons.

From natural resources like gold, bauxite, cocoa to knowledgeable and experienced human resources, Ghana’s economy can be described as one of the best on the African continent.

With a population of over 30 million and a Gross Domestic Product (GDP) of $ 71.95 billion, Ghana has become a force to be reckoned with when it comes to the global economy.

This, without a doubt, is more established, especially now that more business ideas are steadily designed, conveniently generated and guided by technology to meet the obligatory demands of people in accordance with global models.

Due to Ghana’s growing fortunes with new discoveries in business every day, an extensive chain of interest of local and foreign inventors leveraging the available space in the market to expand their business has attracted the label of “giant of Africa”.

Today, YEN.com.gh brings you five proven, Forbes-approved business tips that will help you grow and market your business as a local or overseas entrepreneur:

1. Know the business you want to do and navigate the market space

It is often said in economics that before diving into a commercial space, entrepreneurs and future business owners must solve the problem of what to produce, how to produce, where to produce, when and for whom to produce.

Since the place to produce is in Ghana and who produce is primarily Ghanaians, it is fitting that as a business owner you are aware of the current trend in the industry you want to dive into.

Whether it is goods or services, you need to conduct proper market research and surveys, analyze demand, perform industry strengths, weaknesses, opportunities and threats (SWOT) analysis and know how to outperform your competition.

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Make your business flexible. And while trying to get a clear idea of ​​how the market might change, explore the market more – and more because the Ghana market space is a business book with endless chapters.

2. Be strategic and let your modus operandi be more open to changing trends

The change of business model in Ghana is not a coincidence but a necessity and a reality of the global trend. So, while building your corporate brand, often ask yourself what will be its fate in the next five years.

It should be noted that with a dimensional increase in the level of literacy, internet access and the rapid increase in the number of social media users, businesses and business owners in Ghana are now pulling party of advanced technology to promote their products and brands.

As a business owner, you need to analyze the suitability of your property service, turn it into a problem solving and solution solution. Be strategic in consolidating your brand in order to retain your customers.

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Importance of entrepreneurship in Ghana

In Ghana, customers have a way of sticking with a business they are helping to build. You don’t have to disappoint as you develop your brand and establish your business ideas.

3. Follow the rule and be on the side of the regulators

Building a trademark in Ghana can sometimes be difficult, especially for a foreigner due to the overwhelming taxation and regulatory burden. The environment can be toxic at times, but it depends on how you navigate.

So, to avoid a series of eventful disappointments, expect your tax to increase as your business grows, and expect a little scuffle with the necessary regulators.

However, regardless of the level of regulation and taxation, always find your way to the same page with the regulators in your industry.

You should also obtain the regulatory licenses you need and pay the associated taxes and levies. This will save you and your business future stress.

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4. Create more financial security options

Maintaining a trademark in Ghana takes time and an unhindered inflow of capital. For this reason, you need to create credible financial security for yourself, and apparently that can involve a little help from friends and family.

Also consider formalizing the process of exchanging cash for equity with the appropriate legally binding documents.

Getting loans from banks is another financial security advice, although it may not be advisable given that banks in Ghana are not favorable to small businesses and budding startups.

If you go for the bank loan option, make sure that your business will repay within the timeframe agreed to by both parties.

Another option is the grant. You can also seek funding from investors willing to channel resources to your brand and business ideas.

A great idea needs a suitable plan, moral and financial backing. Don’t be shy or afraid to allow like-minded people to be a part of your future success.

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STC Ghana: timetables, prices, online ticketing, contacts (2020)

5. Build your reputation while building your business

It is necessary that when you plan to build your brand and turn your idea into a great business, you must also build your reputation.

Obviously, this is where advertising comes in. You need to make yourself visible the same way you strive to grow your brand and ideas.

Advertising, which is totally about awareness, is not just a product and an organization. As a business owner, you need to invest in yourself to give your business acceptability and footfall.

In Ghana, business owners are wondering how to navigate the advertising process. Well, YEN.com.gh is incredibly ahead in this regard with enviable success to prove it.

With many years of experience in handling and publishing user-friendly information in the Ghanaian public space, YEN.com.gh has established itself as the second most visited website according to Alexa – and also Ghana’s second largest media outlet.

YEN.com.gh is a leader in content, advertising and technology, applying cutting edge technology to deliver high tech advertising in Ghana and for Ghana based businesses.

With over a million followers on Facebook, YEN.com.gh will strengthen your business brand and give your organization the mileage you are looking for.

Contact the marketing team of Legit.ng

You wish to contact the YEN.com.gh marketing team? Contact them via [email protected].

Do you like reading our stories? Join YEN.com.gh Telegram Channel! Never miss important updates!

Download the YEN News App from Google Play now and stay up to date with the top news from Ghana!

Source: Yen Journal

Promoting your business to the right target audience is sometimes difficult, especially in local markets. However, professional stickers are an effective and affordable way to get your point across with ease. These stickers are available in all shapes and sizes. They can be customized to meet your business needs and add value to your brand.

Why invest in personalized business stickers?

The biggest advantages of professional stickers are that they are very affordable. When you customize them to meet your business needs and requirements, you get exactly what you want. Your sticker becomes an integral part of your marketing campaigns. Since they are made with HD and modern technology, you will find that these stickers mainly stand out with their design and layout. You can use them for any product and make them in bulk at affordable rates.

What are the main advantages of personalized commercial stickers?

The main advantages of personalized stickers are as follows-

1. Quality – As mentioned above, you can get HD custom stickers in an affordable process. They are durable, flexible and have an exceptional design.

2. Simple and easy –The entire process of designing a single sticker and delivering it is very fast. You need to contact a good company that deals with custom business stickers and chooses your design. This way you can get a unique sticker with all the information about your business to share. You can even create your design and give it to the company to print.

3. Versatility – These business stickers are versatile. They have a smooth surface and can be glued anywhere. Some companies give you the option of choosing both front and back decals. You can order them according to the unique requirements of your business.

Use them as a key marketing tool

A personalized sticker is used for the promotion of the company. However, you can help brands use them as a key marketing tool. They can be used to publicize new products launched in the market. You can also distribute them at events and trade shows where you will have potential customers, customers and suppliers in attendance.

These stickers ensure that customers get additional information about your business. This way you can subtly promote your business brand. Most customers and people often use your stickers on their cars and indirectly they promote your business.

Choose a good company for personalized business stickers

When it comes to ordering personalized commercial stickers for your business, be sure to choose a service provider with experience in the field. To get high quality stickers for your business, you need to talk to the team and let them know your expectations. Check out their portfolio to understand the type of stickers they create. If you have a design that you want to use for your marketing campaign, share it with them. They will add their contributions and your final product will be approved for printing. Be sure to read the company’s online reviews before placing your orders.

Posted on April 20, 2021

Chinese company DJI is the largest in the world drone maker, but the company is also trying to get into other areas of technology. It wouldn’t be the first time that a company ventured outside its area of ​​expertise into a completely different area. The DJI company last year mentioned that the company was putting together a team of engineers to work on autonomous driving technologies.

Autonomous driving technology has recently gained immense popularity, and the world’s largest automakers are dedicating time and energy to developing such a pioneering technology. April 12^e, the Chinese drone maker has finally announced that the company has launched its intelligent driving brand called DJI Automotive. Interestingly, DJI dominates the global small drone market with a 69% market share, which puts the company’s market value at nearly $ 8.4 billion last year.

DJI’s New Branch Will Be Fully Dedicated To Empowering Travel With Space According To Official Reports smart technology focusing on the R&D, production and sale of intelligent driving systems while not losing sight of its basic components.

In addition, it was also reported that DJI plans to sell driver assistance technology which includes lidar sensors and packaged solutions for autonomous driving functions.

DJI’s decision does not shock anyone, as various hardware and software technology companies are also rushing towards autonomous driving technology. One of China’s most famous tech companies, Huawei, which is primarily a smartphone manufacturing company, had also launched a automotive company and the company is in the process of developing sensors. Baidu, which works on autonomous driving and smart car technologies, has teamed up with Geely to make its own cars. There are several other companies that are on a similar path.

Notably, VW China has already signed with DJI to use the new driving solutions. VW China CEO Dr Stephan Wollenstein said in a statement, “As we all know, DJI has advanced technology in the field of visual information processing, so we are also cooperating with him to developing autonomous and semi-autonomous driving technologies based on various road scenes. It is hoped that this technology can be applied to mass-produced models in the near future. “At the same time, Wollenstein also revealed that VW” also hopes that related technologies may be introduced into the group’s products on the European market in the future ”.