Monthly Archives: March 2021

Bombay: Police in Vile Parle convicted a man for allegedly using the header and logo of a well-known media company in Mumbai and deceiving dozens of people under the pretext of job offers. The accused, Kunal Goswami, lured people into offering them a job at an established television station, only to deceive them. He was convicted under the relevant articles of the Indian Penal Code and the Information Technology Act for cheating.

Police said the plaintiff learned that a man, identified as Kunal Goswami, posted a post on an OLX social networking site, in which he used the brand’s logo and letterhead. media and entertainment company Viacom18. In the post, which was uploaded on June 6 last year, Goswami also used company letterhead and called for vacancies on Viacom’s Colors channel.

The complainant learned that Goswami fraudulently used the brand’s logo and letterhead to attract people for jobs at the renowned company and charged them money for securing the positions to date . After this information came to light, the complainant immediately approached the Vile Parle police and filed a complaint against Goswami.

While the police convicted Goswami under the relevant articles of the Indian Penal Code and the Information Technology Act for cheating, impersonation, forgery, using forged documents as genuine in electronic format, they did not has not yet arrested the accused. Police are looking for Goswami and are trying to determine how many victims fell prey to the scam and how much money he stole from job seekers.

Posted: Wednesday March 24, 2021 11:26 IST

With a population of over 200 million and a gross domestic product (GDP) worth over $ 448.1 billion, Nigeria is unquestionably quickly taking center stage as a engine room of the commercial force and the largest economic center in Africa.

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This, without a doubt, is more established, especially now that more and more business ideas are regularly designed, conveniently generated and guided by technology to meet people’s mandatory demands on global models.

Nigeria, however, faces many challenges ranging from security to low academic merit, poor health and lack of adequate standard of living, there appears to be an extensive chain of interest on the part of inventors and nationals taking advantage of the space available in the market to develop their business in the “giant of Africa.”

So whether you are a local or foreign entrepreneur, these five steps will help you grow and market your business:

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1. Know the business you want to do and navigate the market space

It is often said in economics that before diving into a commercial space, entrepreneurs and future business owners must solve the problem of what to produce, how to produce, where to produce, when and for whom to produce.

Since the place to produce is in Nigeria and for whom to produce are Nigerians and other nationals living in the country, it is timely that you as a business owner are aware of the current trend of production. industry you want to dive into.

Whether it is goods or services, you need to do market research and surveys, analyze demand, do industry strengths, weaknesses, opportunities and threats (SWOT) analysis and know how to outperform your competition.

Make your business flexible. And while trying to get a clear idea of ​​how the market might change, explore the market more – and more because the Nigerian market space is a business book with endless chapters.

2. Be strategic and let your modus operandi be more open to changing trends

The change of business model in Nigeria is not a coincidence but a necessity and a reality of the global trend. So, while building your corporate brand, often ask yourself what will be its fate in the next five years.

It should be noted that with a dimensional increase in the level of literacy, internet access and the rapid increase in the number of social media users, businesses and business owners in Nigeria are now pulling leveraged the advantage of advanced technology to promote their products and brands.

As a business owner, you need to analyze the suitability of your property service, turn it into a problem solving and solution solution. Be strategic in consolidating your brand in order to retain your customers.

In Nigeria, clients have the option of sticking with a business they help create. You don’t have to disappoint as you develop your brand and establish your business ideas.

3. Follow the rule and be on the side of the regulators

Building a trade mark in Nigeria can be difficult at times, especially for a foreigner due to the overwhelming taxation and regulatory burden. The environment can be toxic at times, but it depends on how you navigate.

So, to avoid a series of eventful disappointments, expect your tax to increase as your business grows, and expect a little scuffle with the necessary regulators.

However, regardless of the level of regulation and taxation, always find your way to the same page with the regulators in your industry.

You should also obtain the regulatory licenses you need and pay the associated taxes and levies. This will save you and your business future stress.

4. Create more financial security options

Maintaining a trademark in Nigeria takes time and an unhindered inflow of capital. For this reason, you need to create credible financial security for yourself, and apparently that can involve a little help from friends and family.

Also consider formalizing the process of exchanging cash for equity with the appropriate legally binding documents.

Getting loans from banks is another financial security advice, although it may not be advisable given the fact that banks in Nigeria are not favorable to small businesses and budding startups.

If you go for the bank loan option, make sure that your business will repay within the timeframe agreed to by both parties.

Another option is the grant. You can also seek funding from investors willing to channel resources to your brand and business ideas.

A great idea needs a suitable plan, moral and financial backing. Don’t be shy or afraid to allow like-minded people to be a part of your future success.

5. Build your reputation while building your business

It is necessary that when you plan to build your brand and turn your idea into a great business, you must also build your reputation.

Obviously, this is where advertising comes in. You need to make yourself visible the same way you strive to grow your brand and ideas.

Advertising, which is totally about awareness, is not just a product and an organization. As a business owner, you need to invest in yourself to give your business acceptability and footfall.

In Nigeria, business owners are wondering how to navigate the advertising process. Well, Legit.ng is incredibly ahead in this regard with enviable success to prove it.

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With nearly a decade of existence, processing and publishing user-friendly information in the Nigerian public space, Legit.ng has established itself as the 7th most visited website overall according to Alexa – arguably Nigeria’s number one digital news and media platform.

Legit.ng is a leader in content, advertising and technology fields, applying cutting edge technology to deliver high tech advertising in Nigeria and for businesses based in Nigeria.

The biggest Facebook publisher in Nigeria, Legit.ng will push your business branding and make your reputation look more dignified and beautiful.

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Contact the marketing team of Legit.ng

You wish to contact the Legit.ng marketing team? Contact them via [email protected]. You can also visit https://corp.legit.ng/advertise-with-us to learn more about how our company can help your business.

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Rahaman Abiola is a results-oriented journalist and content writer with a solid background of over 5 years in business, failing various roles in digital and traditional media and social media communication.

A published literary writer, freelance writer and public commentator, he has written over 100 essays covering various issues on economics, politics and current affairs, entertainment and leadership published in virtually all major Nigerian national dailies and digital media in Nigeria. .

He graduated in English Literature from Obafemi Awolowo University, Ile-Ife. Follow him on Twitter via @ShugabanR.

Source: Legit.ng News