Freedom United Clothing has filed a lawsuit against international pop star and fashion icon Rihanna after using FU as a business card for her clothing business.
Freedom United Clothing, however, is retaliating against the singer in the context of the lawsuit which claims he owns the “FU” brand. According to the company, they have been using “FU” since 2006.
It will be recalled that Rihanna signed a deal with PUMA where she asked the company to put FU on her sweatshirts, jewelry and sandals, and Freedom United says it’s just stealing.
The lawsuit claims Rihanna is aware that there was an FU logo because she was pictured in one of their hoodies in 2014 and, even before that, her ex-boyfriend, Chris Brown, attended at the Freedom United launch party in 2007.
The lawsuit goes on to say that PUMA is portraying Rihanna as some kind of offender, noting on the PUMA website that he refers to the singer as “most likely to break the rules.” Well they say FU is proof of that.
This isn’t the first time Freedom United has gone on a rampage as they send out a cease and desist letter demanding PUMA and Rihanna back down. Freedom United is also suing PUMA for an order banning future sales and damage.